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The publishing industry is evolving faster than ever, and that’s exactly why I created The Audience Club: a community that I poured a lot of excitement into, with one simple goal: to bring together the people shaping the future of

This week I had the pleasure of opening the first day of the WAN-IFRA World News Media Congress 2026 in Marseille with a presentation titled “Search Reinvented: The Latest AI Breakthroughs Transforming Discovery.” As AI continues to reshape how audiences

In a digital landscape shaped by volatile algorithms and the rise of AI-powered search, news publishers are making a fundamental shift away from the traditional chase for pageviews. The focus is now on building reader loyalty, strengthening authority, and diversifying

After months of connecting with industry peers, attending events, and presenting my book “SEO Playbook for News Publishers” in different cities, I felt there was something missing, a dedicated space for honest conversation, shared learning and collective reflection around audience

A few days ago, I had the pleasure of attending the last talk of the year by Google, the annual closing event usually held in Zurich where the entire team participates: the Google Search Central Live. This session, organized mainly

A feeling of panic runs through digital media newsrooms. With the arrival of Google’s AI Overviews, many publishers see it as an existential threat to their traffic, their business model, their near future, and long-term sustainability. In fact, recently published

The book “Manual de instrucciones SEO para medios”, written by Clara Soteras and edited by the newsletter Tendenci@s by Ismael Nafría, published in print and digital format in June 2025, is now also available in English starting this Sunday. After

GEO. LLMO. AEO. Or call it whatever you want, because SEO, finally, in 2025, is dead. We are entering the era of ‘generative engine optimisation’ or ‘answer engine optimisation,’ and if you haven’t yet changed the way you optimise your

Google events always generate major buzz within the SEO community, and it’s no surprise that the organizers received ten times more requests than the venue could hold for the very first Google Search Central Live held in Spain—specifically in Madrid.