About me
Hello! I’m Clara Soteras, and if you’re here, you’re probably curious to know more about me. So, let me introduce myself. I’m passionate about the world of digital media, particularly SEO and audiences, project management and the development of new editorial products. Recently, I’ve focused my specialisation on the opportunities AI presents at its intersection with journalism, experimenting in this new area, implementing new tools and improving current workflows in newsrooms.
I am an SEO and Digital Strategy Consultant for different media outlets, incorporating the vision of product and business to any project. I also work as Head of Innovation and Digital Strategy at AMIC, a local media association with more than 600 members, focused on new projects that incorporate artificial intelligence. I have specialised in SEO for news and media, attracting new audiences, strategies for Google Discover, digital transformation of newsrooms, content planning, SEO functions and roles in a newsroom, as well as the creation of editorial product focused on business.
I have been director of SEO and Product in the Spanish media El Nacional and SEO manager at betevé, the local and public television in Barcelona. I am an associate professor of journalism and communication at the Autonomous University of Barcelona. I also offer training in other business schools on SEO for news and consultancy for companies, agencies and digital professionals.
In my professional life, I love sharing knowledge and exchanging opinions with other experts, which I do by participating in national and international events and conferences and being part of several organisations and juries for search and media awards. I am on the judging panels for the Global, European and UK Search Awards, a member of the programme committee for the Online News Association (ONA) conference and a juror for the OJA awards of the same organisation.
If you’ve made it this far, thank you! Before wrapping up, I want to share that I’m also honoured to be part of the Women in SEO community as well as Google Product Experts group and the SEO Association in Catalan, communities that provide me with continuous learning opportunities and keep me connected with professionals across different fields. Now, I invite you to follow me on social media or reach out to me directly for more information on everything I can help you with. I’d love to connect and chat. See you soon!
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