Books
Welcome to my little library. In this space, you can find some of the resources and materials published to learn more about SEO in the media, Google Discover, and everything you need to launch your digital strategy in a newsroom or media outlet in the age of AI. Feel free to browse through anything you like and write to me if you’d like to learn more about any resource.
Coming soon in English!
SEO Playbook for News Publishers
“SEO Playbook for News Publishers” is a nine-chapter guide, written in Spanish, designed for journalists, editors, and strategic roles in any newsroom or digital media outlet.
It is a compilation of all the chapters that Clara Soteras, a consultant specializing in SEO for media and digital strategy, has published in the Tendenci@s newsletter, which has been published since 2017 by journalist, author, and digital media consultant Ismael Nafría. The guide also includes a special, previously unpublished chapter dedicated to the latest developments in artificial intelligence in the field of search, and how these changes could reshape how media outlets approach and understand SEO traffic.
This book, available in both digital and print formats, launches the Tendenci@s+ report collection. It covers all the key aspects digital media outlets need to consider—both editorial and technical—so that journalists and editors can successfully work on search engine optimization, with key insights and practical examples that help convey the importance of this traffic channel, now diversified not only between Google and Google Discover, but also with the application of AI.
These are the chapters of the “SEO Playbook for News Publishers”:
- Breaking News: How to Handle Real-Time Coverage in a Newsroom
- Forget Classic SEO… What is Google Discover?
- Toolkit for Detecting Trends
- Creating a Winning Strategy on Google Discover
- How to Plan a Content Strategy for an Election
- The 5 Basic Technical Aspects Every Media Outlet Should Review
- Beyond Real-Time: What is E-E-A-T? The Key Factor in Building Media Authority
- How to Build a Successful Audience Team: Roles and Soft Skills
- AI Comes to Google… How Will AI Overviews Impact Media SEO Traffic?
Would you like additional personalized materials and resources? Feel free to contact me!
