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A few days ago, I had the pleasure of attending the last talk of the year by Google, the annual closing event usually held in Zurich where the entire team participates: the Google Search Central Live. This session, organized mainly

The book “Manual de instrucciones SEO para medios”, written by Clara Soteras and edited by the newsletter Tendenci@s by Ismael Nafría, published in print and digital format in June 2025, is now also available in English starting this Sunday. After

GEO. LLMO. AEO. Or call it whatever you want, because SEO, finally, in 2025, is dead. We are entering the era of ‘generative engine optimisation’ or ‘answer engine optimisation,’ and if you haven’t yet changed the way you optimise your

Google events always generate major buzz within the SEO community, and it’s no surprise that the organizers received ten times more requests than the venue could hold for the very first Google Search Central Live held in Spain—specifically in Madrid.

Welcome to the first article of this blog! 🙂 I am especially excited, but also respectful, to write this post because, like any relationship that begins, the first impression is important and, obviously, I want us to meet here often.