Inspiring and educational presentations.

The Madrid Press Association (APM) is launching the “SEO Course for Journalists: Positioning Strategies in the Face of AI-Driven Search Engine Changes,” taught by Clara Soteras, an SEO and digital strategy consultant for media outlets. The course will be held virtually through the APM Campus on January 27 and 29. It addresses the importance of search engine optimization for media outlets and its relationship with various news distribution channels, such as Google Search, Top Stories, Google Discover, Google News, new environments driven by artificial intelligence (AI), and changes in language models. Participants will learn strategies for covering breaking news, using tools like Google Trends, content planning, and managing evergreen topics. Clara Soteras will also delve into the use of analytics to interpret data and make informed decisions in newsrooms.

Participeu com a ponent a l’esdeveniment anual SEO for NEWS Meetup London organitzat per NewzDash. En l’esdeveniment a Londres es van sortejar 5 exemplars del llibre SEO Playbook for News Publishers de Clara Soteras, parlant del futur del SEO, dels retocs dels mitjans i de Google Discover a les oficines de SimilarWeb.

Clara Soteras participated as a speaker at Google Zurich with the talk “From newsrooms to electronic commerce: The Google Discover strategy that you are not yet using”. The talk was given at Google Search Central Live in Zurich 2025. The talk explores how the positioning factors and strategic approaches of Google Discover, traditionally used by news publishers, can be applied by brands and e-commerce sites. The session highlights the evolution of the role of content creators, the growing influence of visibility in social networks and the latest updates that Google is implementing in its algorithm to show attractive and high-value content in different sectors.

Article for the magazine ‘Cuadernos de Periodistas’ of the Madrid Press Association, which puts into context the impact on media traffic following the latest algorithm changes, Google Discover and the introduction of AI Overviews, Google’s artificial intelligence in the search engine.

Interview by Miguel Carvajal, journalist and Professor of Journalism at Miguel Hernández University. Director of the Master’s in Innovation in Journalism at the same university. The interview talks about the future of SEO in the media and the publication of the book “Manual de instrucciones SEO para medios”.

Conference with presentations and workshops from international SEO and marketing experts. I offered a very practical workshop on understanding and applying a Google Discover strategy for all types of digital projects entitled “Unlocking the Power of Google Discover: Practical Workshop,” applying a media methodology to other sectors.

Presentation on the latest developments and updates from Google and AI Overviews and their implications for search traffic for news and media. The presentation includes data from the latest published reports and details five key points to consider for our SEO strategy in 2025. This is the introductory presentation for the roundtable discussion held at the WAN-IFRA event in Krakow for the World News Media Congress 2025.

Participation as a speaker at the 6th edition of the only SEO event in South America with the presentation entitled: “SEO Audit in Media: Applying the HIIT Method to Get Your Website and Editorial in Shape.” This event is organized by Agencia Eleven in Buenos Aires, Argentina. The presentation explains the three phases of the audit using its own methodology: technical audit, content audit, and workflow audit—a very different approach to editorial and media work than what can be done with other types of web projects.

Interview in Paréntesis Media by Adrián Soler about how AI will change the way SEO is understood in the media and newsrooms and everything that 2025 will bring us in terms of artificial intelligence. We talk about the AI ​​Act, AI Overviews, ProRata.ai and Perplexity and their relationship with the media, as well as the agreements they are closing and the proposals and strategies that communication companies must follow to continue diversifying their monetization channels. In this interview we also test the ProRata.ai conversational engine in beta phase and for the first time.

Presentation at the online event ‘There’s no beach here’ organised by IKAUE, the organisers of SEonthebeach. This talk highlights the latest developments in Google Discover by giving five actionable and up-to-date tips to apply in the daily life of an editor.

Presentation for the Latin American 2024 Conference of the International News Media Association in virtual format, with more than 680 attendees from 26 countries, one of the annual events for Spanish-speaking media professionals.