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Contact
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Services

Building a strong online presence is essential for the success of any project or business. I’m Clara Soteras, an SEO consultant specialising in media, digital transformation and editorial product development. My goal is to help you enhance your online visibility, attract quality traffic, discover new audiences and build customer loyalty.

Explore my services

Consulting

Challenges inspire me. Every project presents a new opportunity to craft a unique strategy aimed at boosting visibility and achieving business goals. I offer bespoke consultancy, bringing media outlet work methodology into your business—from analysis to a practical action plan. I’ll deliver a digital strategy that is both effective and actionable within your company.

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Training

I am passionate about sharing knowledge with the next generation of professionals, whether in universities, business schools, or within newsrooms, companies or agencies. I provide the insights needed to innovate and optimise working methods, especially in environments where day-to-day routines and dynamics make it difficult to gain perspective.

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Speaking

Communication is my passion. That’s why you’ll find me speaking at national and international events on topics like digital media, SEO, audiences, project management and product development. I also cover leadership, team management and the emerging professional roles and possibilities that AI is creating in newsrooms.

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Articles

With a strong journalistic drive, I write regularly. You can find my articles on leading SEO portals, in the press and in specialised communication magazines, where I share insights on media and news.

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SEO and the future of media from my perspective

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  • content creators, IA

Script First, Cut Fast: Inside The Washington Post’s Short‑Form Video Playbook

We’ve all been there. You spend hours planning, shooting, and editing what you think is a killer video, only to post it and hear… crickets. In a world saturated with content, how do you actually stop the scroll and make

  • AI Overviews, content creators, Google Discover

First Edition of The Audience Club. in New York

After months of connecting with industry peers, attending events, and presenting my book “SEO Playbook for News Publishers” in different cities, I felt there was something missing, a dedicated space for honest conversation, shared learning and collective reflection around audience

  • AI Overviews, Google Trends, IA, Sistrix

First study on the impact of AI Overviews on Spanish Publishers

First Data for the Spanish Media Ecosystem The media industry in Spain is at a strategic turning point with the arrival of generative search, the rollout of AI Overviews in Spain in April 2025, and Google’s latest algorithm changes. After

Looking for expert consulting for your project? Get in touch!