SEO and strategy tailored to your audience
Discover how my experience can boost your success in digital media. Consulting, conferences and trainings, all designed to make you stand out in the digital world.
“My approach combines technical knowledge with the experience of several years working with different digital media and with different professional profiles, allowing me to adapt each strategy to the needs and objectives of each project”.
New book! SEO Guide for News Publishers and Media Outlets
Everything you need to know about Media SEO in 2026 for working in a newsroom: Google Discover, breaking news, planning, AI Overviews, the impact of AI, and much more.
Introducing a new community: The Audience Club.
The Audience Club is a community founded by Clara Soteras with the goal of connecting SEO, product, AI, content, and digital media professionals with a clear focus: the audience. We host events in various cities around the world featuring industry experts to share knowledge and foster open conversations about the future of digital media.
Let’s work together
Consulting
I am attracted to challenges. Every project is a new opportunity to implement the best strategy and increase visibility to maximize business objectives. Tailor-made advice, from analysis to a practical action plan, designed to be useful for the professional who will execute it.
Training
I love sharing knowledge with the professionals of the future, in universities and business schools, but also in newsrooms or media companies whose day-to-day routines and dynamics do not allow them to gain perspective to innovate and optimize the way they work.
Papers
I am passionate about communication. That’s why you’ll find me speaking at national and international events about digital media, SEO, audiences, project management and product development, but also about leadership, team management and the new professional roles and possibilities that AI is bringing to newsrooms.
Articles
And for my journalistic vocation… I like to write. You can read me in some reference portals about SEO, but also in press or specialized communication magazines, where I share my opinion about everything related to the world of media and news.
My professional journey has been driven by a passion for learning and teaching. As a speaker and trainer, I share my experience in national and international events with other industry professionals with the intention of disseminating SEO best practices and work routines in a media environment.
I have had the opportunity to advise newsrooms and digital teams of Spanish, European and Latin American media, an aspect that allows me to keep abreast of the needs of each market and have international contacts.
A different approach
Effective communication
I focus on conveying technical knowledge in an accessible and relevant way, ensuring that each lecture and training is impactful and understandable to all.
Full customization
I tailor SEO strategies according to the unique needs of each project, considering its size, audience and available resources.
Global network of connections
I actively participate in international conferences and events, enriching my consulting with a global perspective and the latest industry trends.
Effective communication
I focus on conveying technical knowledge in an accessible and relevant way, ensuring that each lecture and training is impactful and understandable to all.
Global network of connections
I actively participate in international conferences and events, enriching my consulting with a global perspective and the latest industry trends.
Full customization
I tailor SEO strategies according to the unique needs of each project, considering its size, audience and available resources.
Brands that have already trusted my work
Upcoming events
Featured projects
SEO and the future of media from my perspective
- AI Mode, AI Overviews, content creators, Google Discover
This week I had the pleasure of opening the first day of the WAN-IFRA World News Media Congress 2026 in Marseille with a presentation titled “Search Reinvented: The Latest AI Breakthroughs Transforming Discovery.” As AI continues to reshape how audiences
- content creators, Google, Google Discover
In a digital landscape shaped by volatile algorithms and the rise of AI-powered search, news publishers are making a fundamental shift away from the traditional chase for pageviews. The focus is now on building reader loyalty, strengthening authority, and diversifying
Looking for expert consulting for your project? Get in touch!
