Events and media

Chronicle of the presentation event of the book “Manual de instrucciones SEO para medios” at the Madrid Press Association, together with Ismael Nafría. This event also presented the study with unpublished data on the impact of AI Overviews in Spanish media prepared by MJ Cachón and the Laika team and also offered a debate on SEO in the media with Antionio Miró, director of Audiences and SEO of El Confidencial y Vanitatis, and Marta Nieto, Head of SEO at El Mundo, moderated by Francisco Sierra, vice secretary general of the APM and president of its Comisión de Formación, Empleo y Tecnología.

Interview with Clara Soteras on the TreceBits website, a media outlet specializing in technology and communications, about the new book “SEO Playbook for News Publishers”. The interview was conducted by journalist and website director Manuel Moreno and contextualizes Google’s latest algorithm changes and the rollout of AI Overviews.

Conference with presentations and workshops from international SEO and marketing experts. I offered a very practical workshop on understanding and applying a Google Discover strategy for all types of digital projects entitled “Unlocking the Power of Google Discover: Practical Workshop,” applying a media methodology to other sectors.

Presentation for the SISTRIX Digital Marketing Meetup in Barcelona. This talk aims to gain perspective to make clear and strategic decisions after the rollout of AI Overviews and all the changes Google is implementing at the Google Discover level, as well as how it is investing in content creators. The metaphorical comparison is made with the experience of going to a hot pot restaurant, because the essence of SEO remains unchanged and endures even in the new era of GEO, LLMO, or AEO.

The Madrid Press Association (APM) will host a three-part event on Wednesday, October 29th at 6:00 PM. The event will address the impact of artificial intelligence (AI) and Google’s latest decisions regarding its algorithm and Google Discover, with the participation of audience managers from media outlets such as El Mundo and El Confidencial, among other specialists. First, there will be the presentation of the book “SEO Instruction Manual for Media” by journalist and SEO consultant for media and digital strategy Clara Soteras. This is the first work published in the “Informes Tendenci@s+” collection of the Tendenci@s newsletter, by consultant and journalist Ismael Nafría, author of the regular “Tendencias” section of Cuadernos de Periodistas, the APM magazine.

Part one of the interview with Clara Soteras, a consultant specializing in SEO for media. She has just released her first book, “SEO Instruction Manual for Media.” Interview for the Opennemas CMS podcast.

Mentioned as a Google Discover expert and SEO consultant for media and digital strategy in the article titled “How to Increase Your Audience on Google Search and Appear in Discover” for the publication Post by Santander, written by Ignacio Alegre.

Mention in the Comunicació21 magazine article about the book launch of “SEO Instruction Manual for Media,” published by Tendenci@s by Ismael Nafría. The event will be held in Barcelona on September 16.

Article published in ElDiario.es and written by Carlos del Castillo about the latest core updates and news from Google. It includes the opinion of Clara Soteras, an SEO consultant and digital media strategy expert. The article is titled: “Google’s new shift toward AI challenges the click economy: ‘It redefines the rules of the game.'”

Mentioned in the article titled “How Publishers Can Master Google Discover – Practical Tips for News Leaders” published in The Fix Media about Google Discover and the book “SEO Instruction Manual for Media,” which will be available in English soon.

Presentation for SEOPLUS 2025, in Alicante, a conference organized by Webpositer and Team Platino. This talk explains how to leverage Google Discover to boost your website traffic beyond organic traffic and contextualizes how AI Overviews can affect informational traffic. Exclusive data from Google Discover in Spain is also provided. Presentation by Álvaro Mazariegos, Director of Audiences at El Español, and Clara Soteras, SEO consultant for media and digital strategy.

Mentioned in the article “Is your media ready for the new SEO? This is the manual that will change your digital strategy” in the journal Directivos y Empresas, which discusses the new book “SEO Instruction Manual for Media,” published by Clara Soteras and edited by Ismael Nafría’s Tendenci@s newsletter.