Strategic SEO

SEO from my perspective

This week I had the pleasure of opening the first day of the WAN-IFRA World News Media Congress 2026 in Marseille with a presentation titled “Search Reinvented: The Latest AI Breakthroughs Transforming Discovery.” As AI continues to reshape how audiences

First Data for the Spanish Media Ecosystem The media industry in Spain is at a strategic turning point with the arrival of generative search, the rollout of AI Overviews in Spain in April 2025, and Google’s latest algorithm changes. After

GEO. LLMO. AEO. Or call it whatever you want, because SEO, finally, in 2025, is dead. We are entering the era of ‘generative engine optimisation’ or ‘answer engine optimisation,’ and if you haven’t yet changed the way you optimise your

Looking for a consultation for your project? Write to me!

Looking for a consultation for your project? Write to me!