SEO for News

After months of connecting with industry peers, attending events, and presenting my book “SEO Playbook for News Publishers” in different cities, I felt there was something missing, a dedicated space for honest conversation, shared learning and collective reflection around audience

First Data for the Spanish Media Ecosystem The media industry in Spain is at a strategic turning point with the arrival of generative search, the rollout of AI Overviews in Spain in April 2025, and Google’s latest algorithm changes. After

A few days ago, I had the pleasure of attending the last talk of the year by Google, the annual closing event usually held in Zurich where the entire team participates: the Google Search Central Live. This session, organized mainly

A feeling of panic runs through digital media newsrooms. With the arrival of Google’s AI Overviews, many publishers see it as an existential threat to their traffic, their business model, their near future, and long-term sustainability. In fact, recently published

The book “Manual de instrucciones SEO para medios”, written by Clara Soteras and edited by the newsletter Tendenci@s by Ismael Nafría, published in print and digital format in June 2025, is now also available in English starting this Sunday. After