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The publishing industry is evolving faster than ever, and that’s exactly why I created The Audience Club: a community that I poured a lot of excitement into, with one simple goal: to bring together the people shaping the future of

What started as a personal idea after the first edition of The Audience Club in New York has slowly grown into something much bigger than I ever imagined. The Audience Club. was born from a simple intention: creating a space

A few days ago, I had the pleasure of attending the last talk of the year by Google, the annual closing event usually held in Zurich where the entire team participates: the Google Search Central Live. This session, organized mainly

GEO. LLMO. AEO. Or call it whatever you want, because SEO, finally, in 2025, is dead. We are entering the era of ‘generative engine optimisation’ or ‘answer engine optimisation,’ and if you haven’t yet changed the way you optimise your

Google events always generate major buzz within the SEO community, and it’s no surprise that the organizers received ten times more requests than the venue could hold for the very first Google Search Central Live held in Spain—specifically in Madrid.