Google Discover

Conference with presentations and workshops from international SEO and marketing experts. I offered a very practical workshop on understanding and applying a Google Discover strategy for all types of digital projects entitled “Unlocking the Power of Google Discover: Practical Workshop,” applying a media methodology to other sectors.

Presentation for the SISTRIX Digital Marketing Meetup in Barcelona. This talk aims to gain perspective to make clear and strategic decisions after the rollout of AI Overviews and all the changes Google is implementing at the Google Discover level, as well as how it is investing in content creators. The metaphorical comparison is made with the experience of going to a hot pot restaurant, because the essence of SEO remains unchanged and endures even in the new era of GEO, LLMO, or AEO.

Mentioned as a Google Discover expert and SEO consultant for media and digital strategy in the article titled “How to Increase Your Audience on Google Search and Appear in Discover” for the publication Post by Santander, written by Ignacio Alegre.

Mentioned in the article titled “How Publishers Can Master Google Discover – Practical Tips for News Leaders” published in The Fix Media about Google Discover and the book “SEO Instruction Manual for Media,” which will be available in English soon.

Presentation for SEOPLUS 2025, in Alicante, a conference organized by Webpositer and Team Platino. This talk explains how to leverage Google Discover to boost your website traffic beyond organic traffic and contextualizes how AI Overviews can affect informational traffic. Exclusive data from Google Discover in Spain is also provided. Presentation by Álvaro Mazariegos, Director of Audiences at El Español, and Clara Soteras, SEO consultant for media and digital strategy.

Mentioned in the article “Is your media ready for the new SEO? This is the manual that will change your digital strategy” in the journal Directivos y Empresas, which discusses the new book “SEO Instruction Manual for Media,” published by Clara Soteras and edited by Ismael Nafría’s Tendenci@s newsletter.

With the arrival of AI Overviews in Spain, we analyze how to survive them and not die trying thanks to the Google Discover channel, presented at the online Marketing and Web event, Territorio DSM 2025. We leverage all the knowledge and experience gained in the media to apply it to other projects and websites. Data from a recent Google Discover study by John Shehata and NewzDash is included.

Podcast titled “SEO in the Age of AI: Conversational Search Challenges the Media” for the Future of Journalism podcast series hosted by the Journalism Laboratory. Interview with Clara Soteras by Agustina Heb about SEO in the media, the future of AI in search, and the business of journalism.

Presentation at PRO MARKETING DAY 2025, a benchmark event for marketing professionals held in Madrid at the Goya Theater. It featured more than 600 attendees and around twenty speakers, as well as marketing agencies. The talk was titled “Taking Off on Google Discover: 14 Hours of Flight to Sell a Pair of Headphones.” In it, I explained that Google Discover is also a great opportunity for e-commerce businesses to make ourselves known and impact those who don’t yet know about us and are at a different point in the customer journey.

Mention in MOZ’s article on “The Top Moz Creators of 2024” by Chima Mmeje as one of the featured authors with the article “What Is Google Discover, and How Can You Boost Your Traffic?”.

Presentation at the online event ‘There’s no beach here’ organised by IKAUE, the organisers of SEonthebeach. This talk highlights the latest developments in Google Discover by giving five actionable and up-to-date tips to apply in the daily life of an editor.

Interview with Clara Soteras about Google Discover with Rebecca Berbel, Product Marketing Manager at Oncrawl, with a blog post titled “Insights on Google Discover: Interview with Clara Soteras”.