Google Discover

Clara Soteras gave a presentation at the Online News Association’s global conference, the leading event for digital media professionals in the United States. In her talk, “Understanding Audiences and Algorithms in 2026: An Overview in the Age of AI,” she provided attendees with a comprehensive overview of the current state of SEO, algorithms, LLMs, and the need to build product and authority, offering practical insights and real-world examples of success.

Participeu com a ponent a l’esdeveniment anual SEO for NEWS Meetup London organitzat per NewzDash. En l’esdeveniment a Londres es van sortejar 5 exemplars del llibre SEO Playbook for News Publishers de Clara Soteras, parlant del futur del SEO, dels retocs dels mitjans i de Google Discover a les oficines de SimilarWeb.

Clara Soteras participated as a speaker at Google Zurich with the talk “From newsrooms to electronic commerce: The Google Discover strategy that you are not yet using”. The talk was given at Google Search Central Live in Zurich 2025. The talk explores how the positioning factors and strategic approaches of Google Discover, traditionally used by news publishers, can be applied by brands and e-commerce sites. The session highlights the evolution of the role of content creators, the growing influence of visibility in social networks and the latest updates that Google is implementing in its algorithm to show attractive and high-value content in different sectors.

Mention as a media SEO expert in the edition of the newsletter “What’s on tap for news SEO in 2026?” by WTF is SEO? by Jessie Willms and Shelby Blackley to learn the opinion and prediction of the future of media SEO for 2026.

Article for the magazine ‘Cuadernos de Periodistas’ of the Madrid Press Association, which puts into context the impact on media traffic following the latest algorithm changes, Google Discover and the introduction of AI Overviews, Google’s artificial intelligence in the search engine.

Conference with presentations and workshops from international SEO and marketing experts. I offered a very practical workshop on understanding and applying a Google Discover strategy for all types of digital projects entitled “Unlocking the Power of Google Discover: Practical Workshop,” applying a media methodology to other sectors.

Presentation for the SISTRIX Digital Marketing Meetup in Barcelona. This talk aims to gain perspective to make clear and strategic decisions after the rollout of AI Overviews and all the changes Google is implementing at the Google Discover level, as well as how it is investing in content creators. The metaphorical comparison is made with the experience of going to a hot pot restaurant, because the essence of SEO remains unchanged and endures even in the new era of GEO, LLMO, or AEO.

Mentioned as a Google Discover expert and SEO consultant for media and digital strategy in the article titled “How to Increase Your Audience on Google Search and Appear in Discover” for the publication Post by Santander, written by Ignacio Alegre.

Mentioned in the article titled “How Publishers Can Master Google Discover – Practical Tips for News Leaders” published in The Fix Media about Google Discover and the book “SEO Instruction Manual for Media,” which will be available in English soon.

Presentation for SEOPLUS 2025, in Alicante, a conference organized by Webpositer and Team Platino. This talk explains how to leverage Google Discover to boost your website traffic beyond organic traffic and contextualizes how AI Overviews can affect informational traffic. Exclusive data from Google Discover in Spain is also provided. Presentation by Álvaro Mazariegos, Director of Audiences at El Español, and Clara Soteras, SEO consultant for media and digital strategy.

Mentioned in the article “Is your media ready for the new SEO? This is the manual that will change your digital strategy” in the journal Directivos y Empresas, which discusses the new book “SEO Instruction Manual for Media,” published by Clara Soteras and edited by Ismael Nafría’s Tendenci@s newsletter.

With the arrival of AI Overviews in Spain, we analyze how to survive them and not die trying thanks to the Google Discover channel, presented at the online Marketing and Web event, Territorio DSM 2025. We leverage all the knowledge and experience gained in the media to apply it to other projects and websites. Data from a recent Google Discover study by John Shehata and NewzDash is included.