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SEO Office Hours session in Spanish with Dani Leitner and Carlos Sánchez Doñate with guest Violeta Delgado.

The Madrid Press Association (APM) is launching the “SEO Course for Journalists: Positioning Strategies in the Face of AI-Driven Search Engine Changes,” taught by Clara Soteras, an SEO and digital strategy consultant for media outlets. The course will be held virtually through the APM Campus on January 27 and 29. It addresses the importance of search engine optimization for media outlets and its relationship with various news distribution channels, such as Google Search, Top Stories, Google Discover, Google News, new environments driven by artificial intelligence (AI), and changes in language models. Participants will learn strategies for covering breaking news, using tools like Google Trends, content planning, and managing evergreen topics. Clara Soteras will also delve into the use of analytics to interpret data and make informed decisions in newsrooms.

Interview on Onda Cero Navarra for the program “La Hoja del Lunes” conducted by journalist María Lorea, about SEO, media, journalism, and the book “SEO Playbook for News Publishers”. A podcast sponsored by the Navarra Journalists Association.

Interview by Miguel Carvajal, journalist and Professor of Journalism at Miguel Hernández University. Director of the Master’s in Innovation in Journalism at the same university. The interview talks about the future of SEO in the media and the publication of the book “Manual de instrucciones SEO para medios”.

Interview with David Álvarez, social media analyst and consultant, for the “Entre Medios” podcast by besocy. In this podcast, in collaboration with consultant and journalist Ismael Nafría, we discuss the future of SEO in media, AI, and also present the book “SEO Instruction Manual for Media.”

Chronicle of the presentation event of the book “Manual de instrucciones SEO para medios” at the Madrid Press Association, together with Ismael Nafría. This event also presented the study with unpublished data on the impact of AI Overviews in Spanish media prepared by MJ Cachón and the Laika team and also offered a debate on SEO in the media with Antionio Miró, director of Audiences and SEO of El Confidencial y Vanitatis, and Marta Nieto, Head of SEO at El Mundo, moderated by Francisco Sierra, vice secretary general of the APM and president of its Comisión de Formación, Empleo y Tecnología.

Interview with Clara Soteras on the TreceBits website, a media outlet specializing in technology and communications, about the new book “SEO Playbook for News Publishers”. The interview was conducted by journalist and website director Manuel Moreno and contextualizes Google’s latest algorithm changes and the rollout of AI Overviews.

Part one of the interview with Clara Soteras, a consultant specializing in SEO for media. She has just released her first book, “SEO Instruction Manual for Media.” Interview for the Opennemas CMS podcast.

The Madrid Press Association (APM) will host a three-part event on Wednesday, October 29th at 6:00 PM. The event will address the impact of artificial intelligence (AI) and Google’s latest decisions regarding its algorithm and Google Discover, with the participation of audience managers from media outlets such as El Mundo and El Confidencial, among other specialists. First, there will be the presentation of the book “SEO Instruction Manual for Media” by journalist and SEO consultant for media and digital strategy Clara Soteras. This is the first work published in the “Informes Tendenci@s+” collection of the Tendenci@s newsletter, by consultant and journalist Ismael Nafría, author of the regular “Tendencias” section of Cuadernos de Periodistas, the APM magazine.

Mention in the Comunicació21 magazine article about the book launch of “SEO Instruction Manual for Media,” published by Tendenci@s by Ismael Nafría. The event will be held in Barcelona on September 16.

Author of the chapter “When AI tried to be the new SEO of the editorial staff” in the book coordinated by the communications expert Pepe Cerezo and entitled ‘Generative AI. The new information era’. It includes chapters by professionals and media experts such as David Sanz, Concepción Saiz García, Daniel Escoda, Raúl Magallón-Rosa, David González, Mario Vidal, Olalla Novoa Ojea, José A. Navas, César Alonso and Borja Martín-Lunas.

Article in Crónica Global explaining the announcement of Clara Soteras’ new role as Head of Innovation and Digital Strategy at AMIC, the association of information and communication media in Catalonia with more than 600 members.