Webinar

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SEO Office Hours in Spanish
29 / 01 / 2026
SEO Office Hours session in Spanish with Dani Leitner and Carlos Sánchez Doñate with guest Violeta Delgado.
SEO course for journalists at the APM: positioning strategies in the face of AI changes in the search engine
27 / 01 / 2026
The Madrid Press Association (APM) is launching the “SEO Course for Journalists: Positioning Strategies in the Face of AI-Driven Search Engine Changes,” taught by Clara Soteras, an SEO and digital strategy consultant for media outlets. The course will be held virtually through the APM Campus on January 27 and 29. It addresses the importance of search engine optimization for media outlets and its relationship with various news distribution channels, such as Google Search, Top Stories, Google Discover, Google News, new environments driven by artificial intelligence (AI), and changes in language models. Participants will learn strategies for covering breaking news, using tools like Google Trends, content planning, and managing evergreen topics. Clara Soteras will also delve into the use of analytics to interpret data and make informed decisions in newsrooms.