Creation of journalists' authority and improvement of interlinking with a focus on SEO

Redesign and conceptualization of the new author pages, tags and categories of the different products of the El Nacional, a spanish publisher, with the aim of improving the thematic authority and the relevance of journalists, editors and experts for search engine optimization (SEO). The project included appropriate and careful work also from the technical side to enhance the internal linking of the tags and categories as well as to relate the authors of the different sections.