Events and media

SEO Office Hours session in Spanish with Dani Leitner and Carlos Sánchez Doñate with guest Violeta Delgado.

The Madrid Press Association (APM) is launching the “SEO Course for Journalists: Positioning Strategies in the Face of AI-Driven Search Engine Changes,” taught by Clara Soteras, an SEO and digital strategy consultant for media outlets. The course will be held virtually through the APM Campus on January 27 and 29. It addresses the importance of search engine optimization for media outlets and its relationship with various news distribution channels, such as Google Search, Top Stories, Google Discover, Google News, new environments driven by artificial intelligence (AI), and changes in language models. Participants will learn strategies for covering breaking news, using tools like Google Trends, content planning, and managing evergreen topics. Clara Soteras will also delve into the use of analytics to interpret data and make informed decisions in newsrooms.

The report highlights clear trends and actionable conclusions for planning your 2026 Link Building and SEO strategy without going in blind.

The Luca de Tena Foundation Journalism Lab podcast features the perspectives of various communication experts and professionals on the future of journalism to close out the year. Produced by communication consultant Lluís Cucarella, the podcast is titled: “The Journalism of the Future: Keys to Understanding 2026. The Vision of Leading Members of the Media Industry.”

Interview on Onda Cero Navarra for the program “La Hoja del Lunes” conducted by journalist María Lorea, about SEO, media, journalism, and the book “SEO Playbook for News Publishers”. A podcast sponsored by the Navarra Journalists Association.

Article for the magazine ‘Cuadernos de Periodistas’ of the Madrid Press Association, which puts into context the impact on media traffic following the latest algorithm changes, Google Discover and the introduction of AI Overviews, Google’s artificial intelligence in the search engine.

Mention as a media SEO expert in the edition of the newsletter “What’s on tap for news SEO in 2026?” by WTF is SEO? by Jessie Willms and Shelby Blackley to learn the opinion and prediction of the future of media SEO for 2026.

Clara Soteras participated as a speaker at Google Zurich with the talk “From newsrooms to electronic commerce: The Google Discover strategy that you are not yet using”. The talk was given at Google Search Central Live in Zurich 2025. The talk explores how the positioning factors and strategic approaches of Google Discover, traditionally used by news publishers, can be applied by brands and e-commerce sites. The session highlights the evolution of the role of content creators, the growing influence of visibility in social networks and the latest updates that Google is implementing in its algorithm to show attractive and high-value content in different sectors.

Participeu com a ponent a l’esdeveniment anual SEO for NEWS Meetup London organitzat per NewzDash. En l’esdeveniment a Londres es van sortejar 5 exemplars del llibre SEO Playbook for News Publishers de Clara Soteras, parlant del futur del SEO, dels retocs dels mitjans i de Google Discover a les oficines de SimilarWeb.

Interview by Miguel Carvajal, journalist and Professor of Journalism at Miguel Hernández University. Director of the Master’s in Innovation in Journalism at the same university. The interview talks about the future of SEO in the media and the publication of the book “Manual de instrucciones SEO para medios”.

Interview with David Álvarez, social media analyst and consultant, for the “Entre Medios” podcast by besocy. In this podcast, in collaboration with consultant and journalist Ismael Nafría, we discuss the future of SEO in media, AI, and also present the book “SEO Instruction Manual for Media.”

Chronicle of the presentation event of the book “Manual de instrucciones SEO para medios” at the Madrid Press Association, together with Ismael Nafría. This event also presented the study with unpublished data on the impact of AI Overviews in Spanish media prepared by MJ Cachón and the Laika team and also offered a debate on SEO in the media with Antionio Miró, director of Audiences and SEO of El Confidencial y Vanitatis, and Marta Nieto, Head of SEO at El Mundo, moderated by Francisco Sierra, vice secretary general of the APM and president of its Comisión de Formación, Empleo y Tecnología.