Presentations

Learn more about me, press appearances, talks, presentations, podcasts…

Presentation: 'Innovative International Experiences for Local Media' - 1st Occitania Media Meeting in Catalan
7 / 03 / 2025
Meeting at the Narbo Museum Auditorium on the Way to Narbonne between media professionals from Occitania and in Catalan where they discussed how to bring young audiences closer to local media, strategies to boost the Occitan and Catalan languages, collaboration links between local print, digital, radio and television media and how to transfer. The meeting, organized by AMIC and ARRA, featured the opening speech by Clara Soteras, head of innovation and digital strategy at AMIC (Association of Media and Information of Catalonia), a relational dinner and a day of round tables and conferences that will end on Saturday with a lunch for attendees and media professionals from both regions.
Course 'Creating an editorial product: from concept to practice' for the Col·legi de Periodistes de Catalunya
13 / 02 / 2025
Training provided in person at the Col·legi de Periodistes de Catalunya, based in Barcelona, ​​on February 13, 19 and 26, 2025. The course, lasting 3 hours each session, aims to explain to communication professionals what it means to work on the editorial product in a media outlet and how to do so to create successful projects. It includes practical exercises and all the material taught.
ONA Spain: The future of SEO in the media in the face of AI
11 / 12 / 2024
Talk for ONA Spain to discuss the challenges facing media SEO with the arrival of Artificial Intelligence.
Presentation at Aquí no hay playa 2024: "The other cooking of Google Discover"
19 / 11 / 2024
Presentation at the online event ‘There’s no beach here’ organised by IKAUE, the organisers of SEonthebeach. This talk highlights the latest developments in Google Discover by giving five actionable and up-to-date tips to apply in the daily life of an editor.
Presentation at Newsroom Summit 2024: "Creating a product for a niche audience: applying the Swiss Army knife method"
23 / 10 / 2024
Presentation of the ON-IA editorial project, led by Clara Soteras, at Newsroom Summit 2024, the media conference organised by WAN-IFRA in Zurich. ON-IA is a project that targets a niche audience that El Nacional has not had until now. It is an editorial product based on a weekly newsletter aimed at managers, businessmen and entrepreneurs interested in incorporating artificial intelligence into their daily work. It presents the challenge of creating a product that opens up a new avenue for monetisation for the media, offering training, services and event creation.
Why think about SEO? Creating the ideal eleven in a newsroom - INMA
19 / 07 / 2024
Presentation for the Latin American 2024 Conference of the International News Media Association in virtual format, with more than 680 attendees from 26 countries, one of the annual events for Spanish-speaking media professionals.