Training

The Madrid Press Association (APM) is launching the “SEO Course for Journalists: Positioning Strategies in the Face of AI-Driven Search Engine Changes,” taught by Clara Soteras, an SEO and digital strategy consultant for media outlets. The course will be held virtually through the APM Campus on January 27 and 29. It addresses the importance of search engine optimization for media outlets and its relationship with various news distribution channels, such as Google Search, Top Stories, Google Discover, Google News, new environments driven by artificial intelligence (AI), and changes in language models. Participants will learn strategies for covering breaking news, using tools like Google Trends, content planning, and managing evergreen topics. Clara Soteras will also delve into the use of analytics to interpret data and make informed decisions in newsrooms.

Training provided in person at the Col·legi de Periodistes de Catalunya, based in Barcelona, ​​on February 13, 19 and 26, 2025. The course, lasting 3 hours each session, aims to explain to communication professionals what it means to work on the editorial product in a media outlet and how to do so to create successful projects. It includes practical exercises and all the material taught.

Interview about the future of journalism in universities and academia by India Molina for Luca de Tena’s Journalism Lab. The interview also covers SEO, product and day-to-day management in a newsroom.