SEO en medios

The Luca de Tena Foundation Journalism Lab podcast features the perspectives of various communication experts and professionals on the future of journalism to close out the year. Produced by communication consultant Lluís Cucarella, the podcast is titled: “The Journalism of the Future: Keys to Understanding 2026. The Vision of Leading Members of the Media Industry.”

Mention as a media SEO expert in the edition of the newsletter “What’s on tap for news SEO in 2026?” by WTF is SEO? by Jessie Willms and Shelby Blackley to learn the opinion and prediction of the future of media SEO for 2026.

Interview on Onda Cero Navarra for the program “La Hoja del Lunes” conducted by journalist María Lorea, about SEO, media, journalism, and the book “SEO Playbook for News Publishers”. A podcast sponsored by the Navarra Journalists Association.

Article for the magazine ‘Cuadernos de Periodistas’ of the Madrid Press Association, which puts into context the impact on media traffic following the latest algorithm changes, Google Discover and the introduction of AI Overviews, Google’s artificial intelligence in the search engine.

Interview by Miguel Carvajal, journalist and Professor of Journalism at Miguel Hernández University. Director of the Master’s in Innovation in Journalism at the same university. The interview talks about the future of SEO in the media and the publication of the book “Manual de instrucciones SEO para medios”.

Interview with David Álvarez, social media analyst and consultant, for the “Entre Medios” podcast by besocy. In this podcast, in collaboration with consultant and journalist Ismael Nafría, we discuss the future of SEO in media, AI, and also present the book “SEO Instruction Manual for Media.”

Chronicle of the presentation event of the book “Manual de instrucciones SEO para medios” at the Madrid Press Association, together with Ismael Nafría. This event also presented the study with unpublished data on the impact of AI Overviews in Spanish media prepared by MJ Cachón and the Laika team and also offered a debate on SEO in the media with Antionio Miró, director of Audiences and SEO of El Confidencial y Vanitatis, and Marta Nieto, Head of SEO at El Mundo, moderated by Francisco Sierra, vice secretary general of the APM and president of its Comisión de Formación, Empleo y Tecnología.

Presentation for the SISTRIX Digital Marketing Meetup in Barcelona. This talk aims to gain perspective to make clear and strategic decisions after the rollout of AI Overviews and all the changes Google is implementing at the Google Discover level, as well as how it is investing in content creators. The metaphorical comparison is made with the experience of going to a hot pot restaurant, because the essence of SEO remains unchanged and endures even in the new era of GEO, LLMO, or AEO.

The Madrid Press Association (APM) will host a three-part event on Wednesday, October 29th at 6:00 PM. The event will address the impact of artificial intelligence (AI) and Google’s latest decisions regarding its algorithm and Google Discover, with the participation of audience managers from media outlets such as El Mundo and El Confidencial, among other specialists. First, there will be the presentation of the book “SEO Instruction Manual for Media” by journalist and SEO consultant for media and digital strategy Clara Soteras. This is the first work published in the “Informes Tendenci@s+” collection of the Tendenci@s newsletter, by consultant and journalist Ismael Nafría, author of the regular “Tendencias” section of Cuadernos de Periodistas, the APM magazine.

Mention in the Comunicació21 magazine article about the book launch of “SEO Instruction Manual for Media,” published by Tendenci@s by Ismael Nafría. The event will be held in Barcelona on September 16.

Presentation for SEOPLUS 2025, in Alicante, a conference organized by Webpositer and Team Platino. This talk explains how to leverage Google Discover to boost your website traffic beyond organic traffic and contextualizes how AI Overviews can affect informational traffic. Exclusive data from Google Discover in Spain is also provided. Presentation by Álvaro Mazariegos, Director of Audiences at El Español, and Clara Soteras, SEO consultant for media and digital strategy.

Mentioned in the article “Is your media ready for the new SEO? This is the manual that will change your digital strategy” in the journal Directivos y Empresas, which discusses the new book “SEO Instruction Manual for Media,” published by Clara Soteras and edited by Ismael Nafría’s Tendenci@s newsletter.