Audiences and media

Clara Soteras gave a presentation at the Online News Association’s global conference, the leading event for digital media professionals in the United States. In her talk, “Understanding Audiences and Algorithms in 2026: An Overview in the Age of AI,” she provided attendees with a comprehensive overview of the current state of SEO, algorithms, LLMs, and the need to build product and authority, offering practical insights and real-world examples of success.

The Luca de Tena Foundation Journalism Lab podcast features the perspectives of various communication experts and professionals on the future of journalism to close out the year. Produced by communication consultant Lluís Cucarella, the podcast is titled: “The Journalism of the Future: Keys to Understanding 2026. The Vision of Leading Members of the Media Industry.”

Participeu com a ponent a l’esdeveniment anual SEO for NEWS Meetup London organitzat per NewzDash. En l’esdeveniment a Londres es van sortejar 5 exemplars del llibre SEO Playbook for News Publishers de Clara Soteras, parlant del futur del SEO, dels retocs dels mitjans i de Google Discover a les oficines de SimilarWeb.

Presentation of the ON-IA editorial project, led by Clara Soteras, at Newsroom Summit 2024, the media conference organised by WAN-IFRA in Zurich. ON-IA is a project that targets a niche audience that El Nacional has not had until now. It is an editorial product based on a weekly newsletter aimed at managers, businessmen and entrepreneurs interested in incorporating artificial intelligence into their daily work. It presents the challenge of creating a product that opens up a new avenue for monetisation for the media, offering training, services and event creation.

Mention in the report by Carlos del Castillo for elDiario.es entitled “‘Algorithm journalism’ strikes again: this is how misleading headlines and supermarkets flood the media.”

This article compiles the reflections and trends shared in the workshops, presentations and debates at the Online News Association conference, as well as the experience gained during the event in Atlanta in September 2024. It also includes conversations with digital strategy professionals in media and audience teams from different parts of the world.

Interview about the future of journalism in universities and academia by India Molina for Luca de Tena’s Journalism Lab. The interview also covers SEO, product and day-to-day management in a newsroom.