Audiences and media

Presentation of the ON-IA editorial project, led by Clara Soteras, at Newsroom Summit 2024, the media conference organised by WAN-IFRA in Zurich. ON-IA is a project that targets a niche audience that El Nacional has not had until now. It is an editorial product based on a weekly newsletter aimed at managers, businessmen and entrepreneurs interested in incorporating artificial intelligence into their daily work. It presents the challenge of creating a product that opens up a new avenue for monetisation for the media, offering training, services and event creation.

Mention in the report by Carlos del Castillo for elDiario.es entitled “‘Algorithm journalism’ strikes again: this is how misleading headlines and supermarkets flood the media.”

This article compiles the reflections and trends shared in the workshops, presentations and debates at the Online News Association conference, as well as the experience gained during the event in Atlanta in September 2024. It also includes conversations with digital strategy professionals in media and audience teams from different parts of the world.

Interview about the future of journalism in universities and academia by India Molina for Luca de Tena’s Journalism Lab. The interview also covers SEO, product and day-to-day management in a newsroom.