About me

Interview with David Álvarez, social media analyst and consultant, for the “Entre Medios” podcast by besocy. In this podcast, in collaboration with consultant and journalist Ismael Nafría, we discuss the future of SEO in media, AI, and also present the book “SEO Instruction Manual for Media.”

Chronicle of the presentation event of the book “Manual de instrucciones SEO para medios” at the Madrid Press Association, together with Ismael Nafría. This event also presented the study with unpublished data on the impact of AI Overviews in Spanish media prepared by MJ Cachón and the Laika team and also offered a debate on SEO in the media with Antionio Miró, director of Audiences and SEO of El Confidencial y Vanitatis, and Marta Nieto, Head of SEO at El Mundo, moderated by Francisco Sierra, vice secretary general of the APM and president of its Comisión de Formación, Empleo y Tecnología.

Interview with Clara Soteras on the TreceBits website, a media outlet specializing in technology and communications, about the new book “SEO Playbook for News Publishers”. The interview was conducted by journalist and website director Manuel Moreno and contextualizes Google’s latest algorithm changes and the rollout of AI Overviews.

Part one of the interview with Clara Soteras, a consultant specializing in SEO for media. She has just released her first book, “SEO Instruction Manual for Media.” Interview for the Opennemas CMS podcast.

The Madrid Press Association (APM) will host a three-part event on Wednesday, October 29th at 6:00 PM. The event will address the impact of artificial intelligence (AI) and Google’s latest decisions regarding its algorithm and Google Discover, with the participation of audience managers from media outlets such as El Mundo and El Confidencial, among other specialists. First, there will be the presentation of the book “SEO Instruction Manual for Media” by journalist and SEO consultant for media and digital strategy Clara Soteras. This is the first work published in the “Informes Tendenci@s+” collection of the Tendenci@s newsletter, by consultant and journalist Ismael Nafría, author of the regular “Tendencias” section of Cuadernos de Periodistas, the APM magazine.

Mention in the Comunicació21 magazine article about the book launch of “SEO Instruction Manual for Media,” published by Tendenci@s by Ismael Nafría. The event will be held in Barcelona on September 16.

Author of the chapter “When AI tried to be the new SEO of the editorial staff” in the book coordinated by the communications expert Pepe Cerezo and entitled ‘Generative AI. The new information era’. It includes chapters by professionals and media experts such as David Sanz, Concepción Saiz García, Daniel Escoda, Raúl Magallón-Rosa, David González, Mario Vidal, Olalla Novoa Ojea, José A. Navas, César Alonso and Borja Martín-Lunas.

Article in Crónica Global explaining the announcement of Clara Soteras’ new role as Head of Innovation and Digital Strategy at AMIC, the association of information and communication media in Catalonia with more than 600 members.

Article in VIA Empresa explaining that Clara Soteras has taken on the new role of Head of Innovation and Digital Strategy at AMIC, the association of local information media in Catalonia.

News about the new role of Head of Innovation and Digital Strategy at AMIC, a local media association with more than 25 years of history and more than 600 associated media outlets.

Interview for tvmataró about participation in the ONA 2024 (Online News Association) congress in Atlanta.

Mention in the news published by Comunicació 21 and Exterior.cat for the participation in the Online News Association conference in Atlanta representing the local media association AMIC.