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SEO from my perspective

A feeling of panic runs through digital media newsrooms. With the arrival of Google’s AI Overviews, many publishers see it as an existential threat to their traffic, their business model, […]

The book “Manual de instrucciones SEO para medios”, written by Clara Soteras and edited by the newsletter Tendenci@s by Ismael Nafría, published in print and digital format in June 2025, […]

GEO. LLMO. AEO. Or call it whatever you want, because SEO, finally, in 2025, is dead. We are entering the era of ‘generative engine optimisation’ or ‘answer engine optimisation,’ and […]

Google events always generate major buzz within the SEO community, and it’s no surprise that the organizers received ten times more requests than the venue could hold for the very […]

Welcome to the first article of this blog! 🙂 I am especially excited, but also respectful, to write this post because, like any relationship that begins, the first impression is […]

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Looking for a consultation for your project? Write to me!