Classes designed for all levels and workshops with actionable practices

In my classes, you’ll gain insight into working within a digital media environment and the daily operations of a newsroom. You’ll learn the importance of organic search positioning and its impact on audience engagement. Additionally, I’ll guide you through the SEO team’s tasks in a media outlet and protocols for breaking news coverage. I’ll detail strategies and planning for major event coverage, as well as optimisation factors to position content in the search engine or in Google Discover. The training includes real and up-to-date case studies and practical exercises to promote student learning and good group dynamics, tailored to the students’ profiles and their prior knowledge on the subject.