Google news and algorithm changes

Article published in ElDiario.es and written by Carlos del Castillo about the latest core updates and news from Google. It includes the opinion of Clara Soteras, an SEO consultant and digital media strategy expert. The article is titled: “Google’s new shift toward AI challenges the click economy: ‘It redefines the rules of the game.'”

With the arrival of AI Overviews in Spain, we analyze how to survive them and not die trying thanks to the Google Discover channel, presented at the online Marketing and Web event, Territorio DSM 2025. We leverage all the knowledge and experience gained in the media to apply it to other projects and websites. Data from a recent Google Discover study by John Shehata and NewzDash is included.

Presentation on the latest developments and updates from Google and AI Overviews and their implications for search traffic for news and media. The presentation includes data from the latest published reports and details five key points to consider for our SEO strategy in 2025. This is the introductory presentation for the roundtable discussion held at the WAN-IFRA event in Krakow for the World News Media Congress 2025.

Presentation at the first Ahrefs MeetUp in Spain, in Barcelona on April 8, 2025, at Talent Garden. The event, organized by Ahrefs, featured talks, Q&A, and networking. The talk was titled “How do these media outlets get so much traffic? Reverse engineering keys to discovering content,” alongside Daniel Peris, co-CEO of PICKASO; Sara Fernández Carmona, international SEO and SXO consultant; Erik Sarissky, Head of International Marketing; Marian Rodríguez, Marketing Manager ES/LATAM; and Gordon McConell, Product Marketer, at Ahrefs.

Roundtable on SEO in 2025, a webinar by SE Ranking on trends, innovations and challenges in the era of GenAI, with SEO consultants and experts Iñaki Huerta and Juan González Villa.

Article that contextualizes the use of Catalan in content with data and statistics and explains the creation of the Catalan SEO Association to promote the visibility of this language on the Internet as well as the creation of content and optimization for search engines.