AI

Mentioned in the article “Is your media ready for the new SEO? This is the manual that will change your digital strategy” in the journal Directivos y Empresas, which discusses the new book “SEO Instruction Manual for Media,” published by Clara Soteras and edited by Ismael Nafría’s Tendenci@s newsletter.

Presentation on the latest developments and updates from Google and AI Overviews and their implications for search traffic for news and media. The presentation includes data from the latest published reports and details five key points to consider for our SEO strategy in 2025. This is the introductory presentation for the roundtable discussion held at the WAN-IFRA event in Krakow for the World News Media Congress 2025.

Podcast titled “SEO in the Age of AI: Conversational Search Challenges the Media” for the Future of Journalism podcast series hosted by the Journalism Laboratory. Interview with Clara Soteras by Agustina Heb about SEO in the media, the future of AI in search, and the business of journalism.

Presentation at the first Ahrefs MeetUp in Spain, in Barcelona on April 8, 2025, at Talent Garden. The event, organized by Ahrefs, featured talks, Q&A, and networking. The talk was titled “How do these media outlets get so much traffic? Reverse engineering keys to discovering content,” alongside Daniel Peris, co-CEO of PICKASO; Sara Fernández Carmona, international SEO and SXO consultant; Erik Sarissky, Head of International Marketing; Marian Rodríguez, Marketing Manager ES/LATAM; and Gordon McConell, Product Marketer, at Ahrefs.

Interview in Paréntesis Media by Adrián Soler about how AI will change the way SEO is understood in the media and newsrooms and everything that 2025 will bring us in terms of artificial intelligence. We talk about the AI ​​Act, AI Overviews, ProRata.ai and Perplexity and their relationship with the media, as well as the agreements they are closing and the proposals and strategies that communication companies must follow to continue diversifying their monetization channels. In this interview we also test the ProRata.ai conversational engine in beta phase and for the first time.

Author of a chapter on SEO and AI in the book ‘Generative AI. The new information era’, coordinated by the communications consultant, Pepe Cerezo. The chapter is titled “When AI tried to be the new SEO of the editorial team”, which analyses the current situation of organic positioning in the face of the new era.

Article explaining the process of creating the ON-IA editorial product, based on an AI newsletter designed for managers, businesspeople and entrepreneurs. Under the title “Creation of the ON-IA community and the editorial product for managers and businesspeople”, in the article published in the WAN-IFRA Table Stakes Europe report I explain the entire process, from the initial idea to the technical, strategic and business development of the project. This is a new way of monetizing the media that has included premium content, events and training, all designed through different content formats and with the creation of a council of AI experts in our country.

Roundtable on SEO in 2025, a webinar by SE Ranking on trends, innovations and challenges in the era of GenAI, with SEO consultants and experts Iñaki Huerta and Juan González Villa.

Talk for ONA Spain to discuss the challenges facing media SEO with the arrival of Artificial Intelligence.

Author of the chapter “When AI tried to be the new SEO of the editorial staff” in the book coordinated by the communications expert Pepe Cerezo and entitled ‘Generative AI. The new information era’. It includes chapters by professionals and media experts such as David Sanz, Concepción Saiz García, Daniel Escoda, Raúl Magallón-Rosa, David González, Mario Vidal, Olalla Novoa Ojea, José A. Navas, César Alonso and Borja Martín-Lunas.