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Speaking

Inspiring and educational presentations.

Stay informed about the latest in news SEO, best practices in newsrooms and strategies to develop products that attract new audiences. Get inspired to manage and lead your team.

How can I help you?

If you’re looking to stay current with Google’s updates that could impact the visibility of your content and news, or if you want to delve into Google Discover, SEO, EEAT, trends or content planning, I’m here to help. My presentations are customised for different audiences and levels, ensuring they are both useful and engaging, and tailored to your objective. Whether you’re interested in learning more about project management, innovation, workflows or team management, I’ve got you covered. I regularly speak at national and international events, sharing my experience and knowledge while gaining new insights.

What can I offer you in my presentations?

Educational and practical value

When I prepare my talks, my priority is to make them useful and practical, sharing actionable advice for the day-to-day lives of digital communication professionals. My goal is to provide value to the audience.

Inspiration and motivation for teams

I strive to make my presentations captivating, encouraging the audience to implement strategies within their media outlet or company, supported by real-life stories, examples and data.

Up-to-date insights and trends

Staying current with the latest developments in SEO and digital journalism is integral to how I approach my work. My presentations reflect this commitment, incorporating the latest trends, such as the intersection between AI and journalism.

Upcoming talks

INDIANAPOLIS (USA)

From

13 / 11 / 2025

15 / 11 / 2025

RJI Community-Centered Symposium

MADRID (SPAIN)

29 / 10 / 2025

Presentation of the book "SEO Instruction Manual for Media Outlets" in Madrid

LONDON (UK)

20 / 11 / 2025

SEOFOMO x SIMILARWEB London Free Meetup

COPENHAGEN (DENMARK)

From

18 / 11 / 2025

19 / 11 / 2025

Newsroom Summit 2025

ONLINE

6 / 11 / 2025

Subscriber Acquisition MasterClass INMA

MADRID (SPAIN)

6 / 11 / 2025

SISTRIX Digital Marketing Meetup Madrid

I HAVE PARTICIPATED IN

Some of my speakings

Presentations

Search ‘n Stuff Antalya Global Digital Marketing Conference 2025: "Unlocking the Power of Google Discover: Practical Workshop"

11 / 10 / 2025

Conference with presentations and workshops from international SEO and marketing experts. I offered a very practical workshop on understanding and applying a Google Discover strategy for all types of digital projects entitled “Unlocking the Power of Google Discover: Practical Workshop,” applying a media methodology to other sectors.

Presentations

Presentation "How AI-driven platforms reshaping referral traffic and SEO strategies" - World News Media Congress 2025 de WAN-IFRA

6 / 05 / 2025

Presentation on the latest developments and updates from Google and AI Overviews and their implications for search traffic for news and media. The presentation includes data from the latest published reports and details five key points to consider for our SEO strategy in 2025. This is the introductory presentation for the roundtable discussion held at the WAN-IFRA event in Krakow for the World News Media Congress 2025.

Presentations

Presentation 'SEO Audit in Media: Applying the HIIT Method to Get Your Website and Your Writing in Shape' - SEOCamp 2025

15 / 03 / 2025

Participation as a speaker at the 6th edition of the only SEO event in South America with the presentation entitled: “SEO Audit in Media: Applying the HIIT Method to Get Your Website and Editorial in Shape.” This event is organized by Agencia Eleven in Buenos Aires, Argentina. The presentation explains the three phases of the audit using its own methodology: technical audit, content audit, and workflow audit—a very different approach to editorial and media work than what can be done with other types of web projects.

Interview

Interview in Paréntesis Media: Clara Soteras: "SEO will not die, it will simply change and we will have to adapt"

28 / 02 / 2025

Interview in Paréntesis Media by Adrián Soler about how AI will change the way SEO is understood in the media and newsrooms and everything that 2025 will bring us in terms of artificial intelligence. We talk about the AI Act, AI Overviews, ProRata.ai and Perplexity and their relationship with the media, as well as the agreements they are closing and the proposals and strategies that communication companies must follow to continue diversifying their monetization channels. In this interview we also test the ProRata.ai conversational engine in beta phase and for the first time.

Presentations

Presentation at Aquí no hay playa 2024: "The other cooking of Google Discover"

19 / 11 / 2024

Presentation at the online event ‘There’s no beach here’ organised by IKAUE, the organisers of SEonthebeach. This talk highlights the latest developments in Google Discover by giving five actionable and up-to-date tips to apply in the daily life of an editor.

Presentations

Why think about SEO? Creating the ideal eleven in a newsroom - INMA

19 / 07 / 2024

Presentation for the Latin American 2024 Conference of the International News Media Association in virtual format, with more than 680 attendees from 26 countries, one of the annual events for Spanish-speaking media professionals.

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