Services

Building a strong online presence is essential for the success of any project or business. I’m Clara Soteras, an SEO consultant specialising in media, digital transformation and editorial product development. My goal is to help you enhance your online visibility, attract quality traffic, discover new audiences and build customer loyalty.

Consulting

Challenges inspire me. Every project presents a new opportunity to craft a unique strategy aimed at boosting visibility and achieving business goals. I offer bespoke consultancy, bringing media outlet work methodology into your business—from analysis to a practical action plan. I’ll deliver a digital strategy that is both effective and actionable within your company.

Training

I am passionate about sharing knowledge with the next generation of professionals, whether in universities, business schools, or within newsrooms, companies or agencies. I provide the insights needed to innovate and optimise working methods, especially in environments where day-to-day routines and dynamics make it difficult to gain perspective.

Speaking

Communication is my passion. That’s why you’ll find me speaking at national and international events on topics like digital media, SEO, audiences, project management and product development. I also cover leadership, team management and the emerging professional roles and possibilities that AI is creating in newsrooms.

Articles

With a strong journalistic drive, I write regularly. You can find my articles on leading SEO portals, in the press and in specialised communication magazines, where I share insights on media and news.

SEO and the future of media from my perspective

A feeling of panic runs through digital media newsrooms. With the arrival of Google’s AI Overviews, many publishers see it as an existential threat to their traffic, their business model, […]

The book “Manual de instrucciones SEO para medios”, written by Clara Soteras and edited by the newsletter Tendenci@s by Ismael Nafría, published in print and digital format in June 2025, […]

GEO. LLMO. AEO. Or call it whatever you want, because SEO, finally, in 2025, is dead. We are entering the era of ‘generative engine optimisation’ or ‘answer engine optimisation,’ and […]

Looking for expert consulting for your project? Get in touch!