Interview

Interview with Clara Soteras on the TreceBits website, a media outlet specializing in technology and communications, about the new book “SEO Playbook for News Publishers”. The interview was conducted by journalist and website director Manuel Moreno and contextualizes Google’s latest algorithm changes and the rollout of AI Overviews.

Part one of the interview with Clara Soteras, a consultant specializing in SEO for media. She has just released her first book, “SEO Instruction Manual for Media.” Interview for the Opennemas CMS podcast.

Podcast titled “SEO in the Age of AI: Conversational Search Challenges the Media” for the Future of Journalism podcast series hosted by the Journalism Laboratory. Interview with Clara Soteras by Agustina Heb about SEO in the media, the future of AI in search, and the business of journalism.

Interview in Paréntesis Media by Adrián Soler about how AI will change the way SEO is understood in the media and newsrooms and everything that 2025 will bring us in terms of artificial intelligence. We talk about the AI ​​Act, AI Overviews, ProRata.ai and Perplexity and their relationship with the media, as well as the agreements they are closing and the proposals and strategies that communication companies must follow to continue diversifying their monetization channels. In this interview we also test the ProRata.ai conversational engine in beta phase and for the first time.

Interview with Clara Soteras about Google Discover with Rebecca Berbel, Product Marketing Manager at Oncrawl, with a blog post titled “Insights on Google Discover: Interview with Clara Soteras”.

Interview for tvmataró about participation in the ONA 2024 (Online News Association) congress in Atlanta.

Interview about the future of journalism in universities and academia by India Molina for Luca de Tena’s Journalism Lab. The interview also covers SEO, product and day-to-day management in a newsroom.