Mention

Chronicle of the presentation event of the book “Manual de instrucciones SEO para medios” at the Madrid Press Association, together with Ismael Nafría. This event also presented the study with unpublished data on the impact of AI Overviews in Spanish media prepared by MJ Cachón and the Laika team and also offered a debate on SEO in the media with Antionio Miró, director of Audiences and SEO of El Confidencial y Vanitatis, and Marta Nieto, Head of SEO at El Mundo, moderated by Francisco Sierra, vice secretary general of the APM and president of its Comisión de Formación, Empleo y Tecnología.

The Madrid Press Association (APM) will host a three-part event on Wednesday, October 29th at 6:00 PM. The event will address the impact of artificial intelligence (AI) and Google’s latest decisions regarding its algorithm and Google Discover, with the participation of audience managers from media outlets such as El Mundo and El Confidencial, among other specialists. First, there will be the presentation of the book “SEO Instruction Manual for Media” by journalist and SEO consultant for media and digital strategy Clara Soteras. This is the first work published in the “Informes Tendenci@s+” collection of the Tendenci@s newsletter, by consultant and journalist Ismael Nafría, author of the regular “Tendencias” section of Cuadernos de Periodistas, the APM magazine.

Mentioned as a Google Discover expert and SEO consultant for media and digital strategy in the article titled “How to Increase Your Audience on Google Search and Appear in Discover” for the publication Post by Santander, written by Ignacio Alegre.

Mention in the Comunicació21 magazine article about the book launch of “SEO Instruction Manual for Media,” published by Tendenci@s by Ismael Nafría. The event will be held in Barcelona on September 16.

Article published in ElDiario.es and written by Carlos del Castillo about the latest core updates and news from Google. It includes the opinion of Clara Soteras, an SEO consultant and digital media strategy expert. The article is titled: “Google’s new shift toward AI challenges the click economy: ‘It redefines the rules of the game.'”

Mentioned in the article titled “How Publishers Can Master Google Discover – Practical Tips for News Leaders” published in The Fix Media about Google Discover and the book “SEO Instruction Manual for Media,” which will be available in English soon.

Mentioned in the article “Is your media ready for the new SEO? This is the manual that will change your digital strategy” in the journal Directivos y Empresas, which discusses the new book “SEO Instruction Manual for Media,” published by Clara Soteras and edited by Ismael Nafría’s Tendenci@s newsletter.

Mentioned in the article by SEO consultant and expert MJ Cachon, director of the LAIKA agency, titled “Keyword Cannibalization and SEO: The Definitive Guide” published on the WordPress.com blog.

Mentioned as an expert in NewzDash’s annual study on SEO predictions and trends in media for 2025 entitled “2025 News SEO Trends & Predictions: Insights from 16 Global Experts on What’s Next”. International SEO professionals such as John Shehata, Barry Schwartz, Barry Adams, Aleyda Solis, Harry Clarkson-Bennett and Louisa Frahm have participated.

Mentioned as an expert in the study with an exhaustive analysis of more than 9,000 publications made by various professionals regarding sponsored content, link building and PR during 2024 carried out by Growwer.

Article in Crónica Global explaining the announcement of Clara Soteras’ new role as Head of Innovation and Digital Strategy at AMIC, the association of information and communication media in Catalonia with more than 600 members.

Article in VIA Empresa explaining that Clara Soteras has taken on the new role of Head of Innovation and Digital Strategy at AMIC, the association of local information media in Catalonia.