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Presentation at PRO MARKETING DAY 2025, a benchmark event for marketing professionals held in Madrid at the Goya Theater. It featured more than 600 attendees and around twenty speakers, as well as marketing agencies. The talk was titled “Taking Off on Google Discover: 14 Hours of Flight to Sell a Pair of Headphones.” In it, I explained that Google Discover is also a great opportunity for e-commerce businesses to make ourselves known and impact those who don’t yet know about us and are at a different point in the customer journey.

Author of a chapter on SEO and AI in the book ‘Generative AI. The new information era’, coordinated by the communications consultant, Pepe Cerezo. The chapter is titled “When AI tried to be the new SEO of the editorial team”, which analyses the current situation of organic positioning in the face of the new era.

Article explaining the process of creating the ON-IA editorial product, based on an AI newsletter designed for managers, businesspeople and entrepreneurs. Under the title “Creation of the ON-IA community and the editorial product for managers and businesspeople”, in the article published in the WAN-IFRA Table Stakes Europe report I explain the entire process, from the initial idea to the technical, strategic and business development of the project. This is a new way of monetizing the media that has included premium content, events and training, all designed through different content formats and with the creation of a council of AI experts in our country.

Mention in MOZ’s article on “The Top Moz Creators of 2024” by Chima Mmeje as one of the featured authors with the article “What Is Google Discover, and How Can You Boost Your Traffic?”.

Article that contextualizes the use of Catalan in content with data and statistics and explains the creation of the Catalan SEO Association to promote the visibility of this language on the Internet as well as the creation of content and optimization for search engines.

Author of the chapter “When AI tried to be the new SEO of the editorial staff” in the book coordinated by the communications expert Pepe Cerezo and entitled ‘Generative AI. The new information era’. It includes chapters by professionals and media experts such as David Sanz, Concepción Saiz García, Daniel Escoda, Raúl Magallón-Rosa, David González, Mario Vidal, Olalla Novoa Ojea, José A. Navas, César Alonso and Borja Martín-Lunas.

This article compiles the reflections and trends shared in the workshops, presentations and debates at the Online News Association conference, as well as the experience gained during the event in Atlanta in September 2024. It also includes conversations with digital strategy professionals in media and audience teams from different parts of the world.