About me
Hello! I’m Clara Soteras, and if you’re here, you’re probably curious to know more about me. So, let me introduce myself. I’m passionate about the world of digital media, particularly SEO and audiences, project management and the development of new editorial products. Recently, I’ve focused my specialisation on the opportunities AI presents at its intersection with journalism, experimenting in this new area, implementing new tools and improving current workflows in newsrooms.
I currently work as the SEO and Product Director at Spanish media outlet El Nacional and I’m an associate professor of journalism and communication at the Autonomous University of Barcelona. Additionally, I offer SEO for media training at various business schools, as well as consulting services for publishing companies and digital professionals.
In my professional life, I love sharing knowledge and exchanging opinions with other experts, which I do by participating in national and international events and conferences and being part of several organisations and juries for search and media awards. I am on the judging panels for the Global, European and UK Search Awards, a member of the programme committee for the Online News Association (ONA) conference and a juror for the OJA awards of the same organisation. Additionally, I serve as a digital advisor for the Association of Information and Communication Media (AMIC) and its international award.
If you’ve made it this far, thank you! Before wrapping up, I want to share that I’m also honoured to be part of the Women in SEO community and the Google Product Experts group. These two communities provide me with continuous learning opportunities and keep me connected with professionals across different fields. Now, I invite you to follow me on social media or reach out to me directly for more information on everything I can help you with. I’d love to connect and chat. See you soon!
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