{"id":3757,"date":"2025-09-28T10:08:07","date_gmt":"2025-09-28T08:08:07","guid":{"rendered":"https:\/\/clarasoteras.com\/now-available-in-english-weve-launched-the-book-seo-playbook-for-news-publishers-the-seo-instruction-manual-for-news-publishers-and-media-outlets\/"},"modified":"2025-09-30T18:52:49","modified_gmt":"2025-09-30T16:52:49","slug":"now-available-in-english-weve-launched-the-book-seo-playbook-for-news-publishers-the-seo-instruction-manual-for-news-publishers-and-media-outlets","status":"publish","type":"post","link":"https:\/\/clarasoteras.com\/en\/blog\/now-available-in-english-weve-launched-the-book-seo-playbook-for-news-publishers-the-seo-instruction-manual-for-news-publishers-and-media-outlets\/","title":{"rendered":"Now available in English! We\u2019ve launched the book \u201cSEO Playbook for News Publishers\u201d, the SEO instruction manual for news publishers and media outlets"},"content":{"rendered":"\n

The book “Manual de instrucciones SEO para medios”<\/a><\/strong>, written by Clara Soteras<\/a><\/strong> and edited by the newsletter Tendenci@s<\/a><\/strong> by Ismael Nafr\u00eda<\/strong>, published in print and digital format in June 2025, is now also available in English starting this Sunday. After the positive reception and feedback from the Spanish-speaking audience \u2014 including journalists, editors, strategy directors, as well as SEO and digital marketing professionals \u2014 we have decided to release the English edition of the book.<\/p>\n\n\n\n

“SEO Playbook for News Publishers” is not just a simple translation of the manual you can read in Spanish<\/strong>, with recommendations for journalists and editors of a media outlet, but rather a fully adapted edition for the English-speaking audience<\/strong>, with new practical examples, use cases, and screenshots and images<\/strong> tailored to all the concepts explained in the book.<\/p>\n\n\n\n

The concepts of the book do not change, nor does the style and dedication with which both Ismael and I have worked on this edition, taking care of every detail as always to make it truly useful for the reader, also in English. In it, you will find examples such as Donald Trump\u2019s Top Stories or how to work on breaking news like a hurricane<\/strong> through Google Trends, considering whether to headline with “hurricane,” “storm,” or “cyclone”<\/strong>, depending on the trending searches.<\/p>\n\n\n\n

It also includes examples of English headlines in Google Discover<\/strong>, to check and understand how content is prioritized and optimized in this language in countries such as the United States. Obviously, the English edition of the manual also incorporates an extensive chapter on planning news and articles for the United States elections<\/strong>. How should we approach this major topic in order to rank and build authority when the midterm elections<\/em> begin, for example?<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Finally, you won\u2019t miss seeing how AI Overviews are being displayed<\/strong>, the AI-powered results in Google search, in the United States or other English-speaking countries, viewing results for conversational and evergreen<\/em> searches on desktop<\/em> and mobile<\/em>.<\/p>\n\n\n\n

As you can see, many new examples have been adapted to share with new communities of readers and SEO professionals in media, as well as journalists and editors in various newsrooms around the world. Some of them had specifically shared their interest in being able to read it in English. So here it is. “SEO Playbook for News Publishers” is now available for purchase<\/strong> in print format<\/strong><\/a> and in digital<\/strong> format via Lulu<\/strong><\/a>, and you can also find it in print on Amazon<\/a> at the same price as the Spanish edition.<\/p>\n\n\n\n

This new English edition will be available for the first time in person at the international conference Search \u2018n Stuff Antalya Conference<\/a> in Turkey<\/strong>, where I will be offering a workshop on Google Discover, but it is already available on online platforms.<\/p>\n\n\n\n

And if you want to organize a presentation of the \u201cSEO Instruction Manual for Media\u201d or the new English edition \u201cSEO Playbook for News Publishers\u201d in your city, send me an email<\/a><\/strong> and we\u2019ll talk. It will be a perfect opportunity to open a debate about the future of SEO in media amid the rollout of AI Overviews. The next presentation will be in Madrid (Spain) on October 29.<\/strong><\/p>\n\n\n\n

We hope you enjoy this new edition and continue sharing your feedback with us directly or on social media if you wish. Thank you for your trust, and see you soon!<\/p>\n","protected":false},"excerpt":{"rendered":"

The book “Manual de instrucciones SEO para medios”, written by Clara Soteras and edited by the newsletter Tendenci@s by Ismael Nafr\u00eda, published in print and digital format in June 2025, is now also available in English starting this Sunday. After the positive reception and feedback from the Spanish-speaking audience \u2014 including journalists, editors, strategy directors, […]<\/p>\n","protected":false},"author":2,"featured_media":3750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[68,69,148,155,67],"class_list":["post-3757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-for-news","tag-ai-overviews-en","tag-google-en","tag-google-discover-en","tag-google-trends-en","tag-ia-en"],"yoast_head":"\nNow available in English! 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We\u2019ve launched the book \u201cSEO Playbook for News Publishers\u201d, the SEO instruction manual for news publishers and media outlets - Clara Soteras","isPartOf":{"@id":"https:\/\/clarasoteras.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clarasoteras.com\/en\/blog\/now-available-in-english-weve-launched-the-book-seo-playbook-for-news-publishers-the-seo-instruction-manual-for-news-publishers-and-media-outlets\/#primaryimage"},"image":{"@id":"https:\/\/clarasoteras.com\/en\/blog\/now-available-in-english-weve-launched-the-book-seo-playbook-for-news-publishers-the-seo-instruction-manual-for-news-publishers-and-media-outlets\/#primaryimage"},"thumbnailUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2025\/09\/seo-playbook-news-publishers-clara-soteras.jpg","datePublished":"2025-09-28T08:08:07+00:00","dateModified":"2025-09-30T16:52:49+00:00","description":"The book \"Manual de instrucciones SEO para medios\", written by Clara Soteras and edited by the newsletter Tendenci@s by Ismael Nafr\u00eda, published in print and digital format in June 2025, will also be available in English starting this Sunday. 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We\u2019ve launched the book \u201cSEO Playbook for News Publishers\u201d, the SEO instruction manual for news publishers and media outlets"}]},{"@type":"WebSite","@id":"https:\/\/clarasoteras.com\/en\/#website","url":"https:\/\/clarasoteras.com\/en\/","name":"Clara Soteras","description":"SEO, medios y periodismo digital","publisher":{"@id":"https:\/\/clarasoteras.com\/en\/#\/schema\/person\/df3839c4a530026845115cc05ffa1f85"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clarasoteras.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/clarasoteras.com\/en\/#\/schema\/person\/df3839c4a530026845115cc05ffa1f85","name":"Clara Soteras","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","contentUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","width":512,"height":512,"caption":"Clara Soteras"},"logo":{"@id":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png"},"description":"Clara Soteras es Consultora SEO y Estrategia Digital para distintos medios de comunicaci\u00f3n y empresas, incorporando la visi\u00f3n de producto a cualquier proyecto o negocio. Actualmente es Jefa de Innovaci\u00f3n y Estrategia Digital en AMIC, una asociaci\u00f3n de medios de informaci\u00f3n y comunicaci\u00f3n de proximidad con m\u00e1s de 600 asociados. Tambi\u00e9n es profesora asociada en la Universidad Aut\u00f3noma de Barcelona y profesora de SEO en medios en otras escuelas de negocio como Webpositer o KSchool y forma parte del panel de juces en distintos premios de b\u00fasqueda como los Global, European o los UK Search Awards y en premios de periodismo de organizaciones internacionales como Online News Association, WAN-IFRA y LION Publishers. Acaba de publicar el libro \u201cManual de instrucciones SEO para medios\u201d, editado por la newsletter Tendenci@s, disponible en formato impreso y digital. Y tambi\u00e9n una edici\u00f3n en ingl\u00e9s titulada \u201cSEO Playbook for News Publishers\u201d, un libro enfocado a la audiencia global. Es un libro que recoge todas las claves para trabajar el posicionamiento de contenidos en medios, tanto a nivel editorial como t\u00e9cnico, pensado para periodistas, editores y roles estrat\u00e9gicos de las redacciones.","sameAs":["https:\/\/clarasoteras.com","https:\/\/www.instagram.com\/clara_soteras\/","https:\/\/www.linkedin.com\/in\/clara-soteras-acosta\/","https:\/\/x.com\/ClaraSoteras","https:\/\/ca.wikipedia.org\/wiki\/Clara_Soteras_i_Acosta"]}]}},"_links":{"self":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/posts\/3757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/comments?post=3757"}],"version-history":[{"count":2,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/posts\/3757\/revisions"}],"predecessor-version":[{"id":3761,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/posts\/3757\/revisions\/3761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/media\/3750"}],"wp:attachment":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/media?parent=3757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/categories?post=3757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/tags?post=3757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}