{"id":1182,"date":"2024-09-02T13:46:37","date_gmt":"2024-09-02T11:46:37","guid":{"rendered":"https:\/\/clarasoteras.com\/blog\/how-will-ai-overviews-change-seo-for-news-first-data-and-analysis-of-what-awaits-us\/"},"modified":"2024-10-07T12:24:15","modified_gmt":"2024-10-07T10:24:15","slug":"how-will-ai-overviews-change-seo-for-news-first-data-and-analysis-of-what-awaits-us","status":"publish","type":"post","link":"https:\/\/clarasoteras.com\/en\/blog\/how-will-ai-overviews-change-seo-for-news-first-data-and-analysis-of-what-awaits-us\/","title":{"rendered":"How will AI Overviews change SEO for News? First data and analysis of what awaits us"},"content":{"rendered":"\n

Welcome to the first article of this blog! \ud83d\ude42 I am especially excited, but also respectful, to write this post because, like any relationship that begins, the first impression is important and, obviously, I want us to meet here often. So let’s get to it. I hope you like reading and if you want to give me feedback, I will be happy to read you.<\/a><\/span><\/strong> <\/p>\n\n

In this first article we are going to talk about AI Overviews<\/strong>, the application of the artificial intelligence to the Google search engine<\/strong>, which has been the evolution of SGE<\/strong> (Search Generative Experience), the first name with which the company baptized this new development in May 2023<\/a>, but that decided to change in the presentation of Google I\/O 2024<\/strong>, a year later, having received comments and some complaints from SEO professionals concerned about the loss of clicks that this new feature<\/em> of the search engine. (If you like, you can recover the debate about Google I\/O<\/a> and all the news from the presentation we had with Lily Ray, Aleyda Sol\u00eds and MJ Cach\u00f3n in the second edition of LaikaParty).<\/strong><\/p>\n\n

What types of searches does Google AI Overviews answer?<\/h2>\n\n

Google’s idea was, and is, to offer broad answers to complex questions faster through its Gemini language model.<\/strong> If until now we could receive a short answer when asking about Messi’s age or the date of the next Spanish elections, the idea is that with <\/a>AI Overviews we can ask the search engine<\/a><\/span><\/strong> something like \u201cfind the best plans to do this weekend in Barcelona\u201d or \u201ccreate a 3-day meal plan for a group that is healthy and easy to prepare\u201d and return us a tourist and leisure proposal complete with information updated and a list of recipes and culinary ideas to put into practice in just a few minutes. All this, without leaving Google. And of course, here comes the doubt: Are we going to lose all click potential as AI Overviews is applied to more and more searches?<\/strong> From Google, they wanted to make it clear in advance what their idea was: <\/p>\n\n

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“We see that the links included in AI Overviews get more clicks than if the page had appeared as a traditional web listing for that query. As we expand this experience, we’ll continue to focus on sending valuable traffic to publishers and creators. As always, ads will continue to appear in dedicated slots throughout the page, with clear labeling to distinguish between organic and sponsored results.”<\/p>\nLiz Reig, Vice President and Head of Search at Google (May 2024)<\/cite><\/blockquote>\n\n

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