{"id":5744,"date":"2026-05-10T18:13:21","date_gmt":"2026-05-10T16:13:21","guid":{"rendered":"https:\/\/clarasoteras.com\/the-audience-club\/"},"modified":"2026-09-24T10:34:52","modified_gmt":"2026-09-24T08:34:52","slug":"pingcraft-collective","status":"publish","type":"page","link":"https:\/\/clarasoteras.com\/en\/pingcraft-collective\/","title":{"rendered":"PingCraft Collective"},"content":{"rendered":"\t\t

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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PingCraft Collective<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The next evolution of The Audience Club.<\/strong><\/p>
We are stepping into a bold new era. Born as The Audience Club, a community created by Clara Soteras<\/strong>, our journey began by successfully connecting digital professionals through exclusive meetups in New York and London.<\/p>
Our events have always been about bringing together brilliant minds from entirely different disciplines from all around the world\u2014putting technical data analysts, SEOs, content creators, and product strategists in the same room to spark real conversations. We are completely open to mixing disciplines because that is exactly where true innovation happens.<\/p>
Today, our community has grown, and our identity has shifted to reflect the exact intersection where successful digital businesses are built. Welcome to PingCraft Collective<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t \n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tI want to know more!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our Philosophy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At PingCraft Collective, we believe that everything starts by listening to our users, audience, and clients. That\u2019s how we truly understand needs, create meaningful solutions, and connect.<\/p>
Our new name isn’t just a brand; it\u2019s our core philosophy broken down into three pillars:<\/p>
Ping is the signal.<\/strong> It represents the analytical mind. It\u2019s about listening to the data, deciphering algorithms, and understanding the technical pulse of the audience.<\/p><\/li>
Craft is the execution.<\/strong> It represents the creative and strategic mind. It\u2019s about building the digital product, shaping the content, and designing the experiences that connect.<\/p><\/li>
Collective is our foundation.<\/strong> It is an associative, shared space where professionals come together to learn, exchange knowledge, and grow alongside one another.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Building a Bridge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Created by Clara Soteras<\/strong>\u2014a digital strategy consultant and expert in media SEO and audience growth\u2014this community was built to bring these distinct worlds together. PingCraft Collective serves as a permanent bridge between technical analysis and creative execution.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What\u2019s Next?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While our roots will always be in creating unique, in-person global experiences, we are now ready to go much further. Moving forward, the community will feature shared debate panels, private events, specialized training sessions, and exclusive content.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Find Your Place<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>
As we launch this next chapter, we want to know: do you feel more like a Pinger<\/strong> (driven by data, signals, and tech) or a Crafter<\/strong> (focused on strategy, product, and content)?<\/p>
Whether you lean strictly toward one profile or blend the best of both worlds, you have found your place.<\/p>
Stay tuned for our next stop.
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Listen. Share. Belong.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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[ Join the Collective Today<\/strong> ] (Button linking to subscription\/newsletter)<\/em> [ Get in Touch \/ Propose a City<\/strong> ] (Button linking to contact page)<\/em><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\tJoin the Collective Today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t \n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\tGet in Touch \/ Propose a City<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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$\"Re-Audience$ <\/figure><\/a><\/div>
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Please select listing to show.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Are you interested in The Audience Club. or do you have a proposal? Write to me.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t $\"\"$ \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-google elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-google\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcE_kgqAAAAAKtOv9y6C63XxcTQ5I5ERqTVAtgG\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-politica elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[politica]\" id=\"form-field-politica\" class=\"elementor-field elementor-size-sm elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-politica\">I have read and accept the<a style=\"text-decoration: underline;\" href=\"https:\/\/clarasoteras.com\/en\/privacy-policy\/\"> privacy policy<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send contact form<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf1e8b0 e-flex e-con-boxed e-con e-parent\" data-id=\"bf1e8b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"jet_parallax_layout_list":[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PingCraft Collective The next evolution of The Audience Club. We are stepping into a bold new era. Born as The Audience Club, a community created by Clara Soteras, our journey began by successfully connecting digital professionals through exclusive meetups in New York and London. Our events have always been about bringing together brilliant minds from […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5744","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>The Audience Club \u2014 Community for Media Professionals- Clara Soteras<\/title>\n<meta name=\"description\" content=\"The Audience Club is a community created by media, SEO, and audience consultant Clara Soteras to discuss SEO, AI, and media trends through events held around the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarasoteras.com\/en\/pingcraft-collective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Audience Club \u2014 Community for Media Professionals- Clara Soteras\" \/>\n<meta property=\"og:description\" content=\"The Audience Club. es una comunidad creada por la consultora de medios, SEO y audiencias Clara Soteras para conversar sobre SEO, IA y tendencias de los medios con eventos en todo el mundo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clarasoteras.com\/en\/pingcraft-collective\/\" \/>\n<meta property=\"og:site_name\" content=\"Clara Soteras\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-24T08:34:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2026\/05\/TheAudienceClub-300x300.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ClaraSoteras\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" 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