{"id":3395,"date":"2025-06-29T13:04:27","date_gmt":"2025-06-29T11:04:27","guid":{"rendered":"https:\/\/clarasoteras.com\/books\/"},"modified":"2026-03-14T17:50:11","modified_gmt":"2026-03-14T16:50:11","slug":"books","status":"publish","type":"page","link":"https:\/\/clarasoteras.com\/en\/books\/","title":{"rendered":"Books"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3395\" class=\"elementor elementor-3395 elementor-3362\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1d7c5 e-flex e-con-boxed e-con e-parent\" data-id=\"7e1d7c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-776c5e8 e-con-full e-flex e-con e-child\" data-id=\"776c5e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-21b99a5 e-flex e-con-boxed e-con e-child\" data-id=\"21b99a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8cc515 elementor-widget elementor-widget-heading\" data-id=\"f8cc515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Books<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4433cd3 elementor-widget elementor-widget-text-editor\" data-id=\"4433cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Welcome to my little library. In this space, you can find some of the resources and materials published to learn more about SEO in the media, Google Discover, and everything you need to launch your digital strategy in a newsroom or media outlet in the age of AI. Feel free to browse through anything you like and write to me if you&#8217;d like to learn more about any resource.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf66de elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"4cf66de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#latest-publications\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Latest publications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4951f0c e-con-full e-flex e-con e-child\" data-id=\"4951f0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2595de0 elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"2595de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"529\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-consultoria-clara-soteras.jpg\" class=\"attachment-large size-large wp-image-1051\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-consultoria-clara-soteras.jpg 480w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-consultoria-clara-soteras-272x300.jpg 272w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b98580 e-flex e-con-boxed e-con e-parent\" data-id=\"9b98580\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f53c518 e-con-full e-flex e-con e-child\" data-id=\"f53c518\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-375a4cd elementor-widget elementor-widget-heading\" data-id=\"375a4cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO Playbook for News Publishers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-959bda0 elementor-widget elementor-widget-text-editor\" data-id=\"959bda0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>&#8216;SEO Playbook for News Publishers&#8217;<\/strong> is a nine-chapter guide designed for journalists, editors, and strategic roles in any newsroom or digital media outlet. This guide is the English edition of the book &#8216;Manual de instrucciones SEO para medios&#8217; written by <strong>Clara Soteras<\/strong> and edited by the newsletter <strong>Tendenci@s<\/strong> by <strong>Ismael Nafr\u00eda.<\/strong><\/p><p>Originally published in Spanish in June 2025, <strong>both in print and digital formats,<\/strong> the book received an enthusiastic response from journalists, editors, strategy directors, and SEO and digital marketing professionals. Following this positive feedback from the Spanish-speaking community, we\u2019re excited to announce the release of the English edition, making the manual accessible to an even wider audience.<\/p><p><strong>&#8216;SEO Playbook for News Publishers&#8217; is not just a simple translation of the manual you can read in Spanish<\/strong>, with recommendations for journalists and editors of a media outlet,\u00a0<strong>but rather a fully adapted edition for the English-speaking audience<\/strong>, with\u00a0<strong>new practical examples, use cases, and screenshots and images<\/strong>\u00a0tailored to all the concepts explained in the book.<\/p><p>The concepts of the book do not change, nor does the style and dedication with which both Ismael and I have worked on this edition, taking care of every detail as always to make it truly useful for the reader. In it, you will find examples such as <strong>Donald Trump\u2019s Top Stories<\/strong> or <strong>how to work on breaking news like a hurricane<\/strong>\u00a0through Google Trends, considering whether to\u00a0<strong>headline with \u201churricane,\u201d \u201cstorm,\u201d or \u201ccyclone\u201d<\/strong>, depending on the trending searches.<\/p><p>It also includes\u00a0<strong>examples of English headlines in Google Discover<\/strong>, to check and understand how content is prioritized and optimized in this language in countries such as the United States. Obviously, the English edition of the manual also incorporates an extensive chapter on\u00a0<strong>planning news and articles for the United States elections<\/strong>.\u00a0How should we approach this major topic in order to rank and build authority when the\u00a0<em>midterm elections<\/em>\u00a0begin, for example?<\/p><p>Finally,\u00a0<strong>you won\u2019t miss seeing how AI Overviews are being displayed<\/strong>, the AI-powered results in Google search, in the United States or other English-speaking countries, viewing results for conversational and\u00a0<em>evergreen<\/em>\u00a0searches on\u00a0<em>desktop<\/em>\u00a0and\u00a0<em>mobile<\/em>.<\/p><p>It is a compilation of all the chapters that Clara Soteras, a consultant specializing in SEO for news and digital strategy, has published in the <strong><a href=\"https:\/\/tendencias.substack.com\/\" target=\"_blank\" rel=\"noopener\">Tendenci@s<\/a> newsletter by<\/strong>\u00a0journalist, author, and digital media consultant <strong>Ismael Nafr\u00eda<\/strong>.\u00a0<\/p><p><strong> These are the chapters of the \u201cSEO Playbook for News Publishers\u201d:<\/strong><\/p><ol><li>Breaking News: How to Handle Live News in the Newsroom<\/li><li>Forget Traditional SEO: What Is Google Discover?<\/li><li>Toolkit for Spotting Emerging Trends<\/li><li>Building a Winning Strategy for Google Discover<\/li><li>How to Plan a Content Strategy for Elections<\/li><li>The 5 Basic Technical Checks Every Media Outlet Should Do<\/li><li>Beyond Real-Time: What Is E-E-A-T? The Key Factor in Building Authority as a Media Outlet<\/li><li>How to Build a Successful Audience Team: Roles and Soft Skills<\/li><li>Bonus T: AI Comes to Google\u2026 How Will AI Overviews Impact SEO Traffic for Publishers?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4582e5e e-con-full e-flex e-con e-child\" data-id=\"4582e5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-172fbb2 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"172fbb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.lulu.com\/es\/shop\/clara-soteras\/seo-playbook-for-news-publishers\/paperback\/product-rmr25p6.html?q=seo+playbook&#038;page=1&#038;pageSize=4\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I want the book in print!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-617821d elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"617821d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/hoyeninternet.beehiiv.com\/products\/seo-playbook-for-news-publishers-by-clara-soteras\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shopping-cart\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M528.12 301.319l47.273-208C578.806 78.301 567.391 64 551.99 64H159.208l-9.166-44.81C147.758 8.021 137.93 0 126.529 0H24C10.745 0 0 10.745 0 24v16c0 13.255 10.745 24 24 24h69.883l70.248 343.435C147.325 417.1 136 435.222 136 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-15.674-6.447-29.835-16.824-40h209.647C430.447 426.165 424 440.326 424 456c0 30.928 25.072 56 56 56s56-25.072 56-56c0-22.172-12.888-41.332-31.579-50.405l5.517-24.276c3.413-15.018-8.002-29.319-23.403-29.319H218.117l-6.545-32h293.145c11.206 0 20.92-7.754 23.403-18.681z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I want the ebook!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242f794 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"242f794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/4nPLyJF\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-amazon\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.2 162.7c-48.7 1.8-169.5 15.5-169.5 117.5 0 109.5 138.3 114 183.5 43.2 6.5 10.2 35.4 37.5 45.3 46.8l56.8-56S341 288.9 341 261.4V114.3C341 89 316.5 32 228.7 32 140.7 32 94 87 94 136.3l73.5 6.8c16.3-49.5 54.2-49.5 54.2-49.5 40.7-.1 35.5 29.8 35.5 69.1zm0 86.8c0 80-84.2 68-84.2 17.2 0-47.2 50.5-56.7 84.2-57.8v40.6zm136 163.5c-7.7 10-70 67-174.5 67S34.2 408.5 9.7 379c-6.8-7.7 1-11.3 5.5-8.3C88.5 415.2 203 488.5 387.7 401c7.5-3.7 13.3 2 5.5 12zm39.8 2.2c-6.5 15.8-16 26.8-21.2 31-5.5 4.5-9.5 2.7-6.5-3.8s19.3-46.5 12.7-55c-6.5-8.3-37-4.3-48-3.2-10.8 1-13 2-14-.3-2.3-5.7 21.7-15.5 37.5-17.5 15.7-1.8 41-.8 46 5.7 3.7 5.1 0 27.1-6.5 43.1z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">I prefer to buy it on Amazon (affiliate link)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c25573 elementor-widget elementor-widget-image\" data-id=\"6c25573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"942\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2025\/10\/seo-for-news-publishers-clara-soteras-ok.jpg\" class=\"attachment-large size-large wp-image-3800\" alt=\"seo for news publishers clara soteras\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2025\/10\/seo-for-news-publishers-clara-soteras-ok.jpg 837w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2025\/10\/seo-for-news-publishers-clara-soteras-ok-255x300.jpg 255w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2025\/10\/seo-for-news-publishers-clara-soteras-ok-768x905.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c6fda9 e-flex e-con-boxed e-con e-parent\" data-id=\"4c6fda9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a37c3c8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a37c3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Would you like additional personalized materials and resources? Feel free to contact me!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5ff251 e-flex e-con-boxed e-con e-parent\" data-id=\"a5ff251\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-72d8de6 e-con-full e-flex e-con e-child\" data-id=\"72d8de6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848960a elementor-widget elementor-widget-image\" data-id=\"848960a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"956\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/clara-soteras-contacto.jpg\" class=\"attachment-full size-full wp-image-923\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/clara-soteras-contacto.jpg 670w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/clara-soteras-contacto-210x300.jpg 210w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a86ad5 e-con-full e-flex e-con e-child\" data-id=\"5a86ad5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed41d46 elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-1178 elementor-global-240 elementor-widget-form\" data-id=\"ed41d46\" data-element_type=\"widget\" data-e-type=\"widget\" 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privacy policy<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send contact form<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Books Welcome to my little library. In this space, you can find some of the resources and materials published to learn more about SEO in the media, Google Discover, and everything you need to launch your digital strategy in a newsroom or media outlet in the age of AI. Feel free to browse through anything [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3395","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Books SEO For News Publishers - Clara Soteras<\/title>\n<meta name=\"description\" content=\"SEO resources, materials, and books for media outlets from Clara Soteras, a media SEO and digital strategy consultant. If you&#039;d like a personalized book or course for your writing, please contact me.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarasoteras.com\/en\/books\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Books SEO For News Publishers - Clara Soteras\" \/>\n<meta property=\"og:description\" content=\"SEO resources, materials, and books for media outlets from Clara Soteras, a media SEO and digital strategy consultant. If you&#039;d like a personalized book or course for your writing, please contact me.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clarasoteras.com\/en\/books\/\" \/>\n<meta property=\"og:site_name\" content=\"Clara Soteras\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-14T16:50:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2025\/06\/retratos-Clara-Soteras-Interior10-200x300.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ClaraSoteras\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/books\\\/\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/books\\\/\",\"name\":\"Books SEO For News Publishers - Clara Soteras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/books\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/books\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/servicio-consultoria-clara-soteras.jpg\",\"datePublished\":\"2025-06-29T11:04:27+00:00\",\"dateModified\":\"2026-03-14T16:50:11+00:00\",\"description\":\"SEO resources, materials, and books for media outlets from Clara Soteras, a media SEO and digital strategy consultant. 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