

{"id":1111,"date":"2024-08-30T12:18:37","date_gmt":"2024-08-30T10:18:37","guid":{"rendered":"https:\/\/clarasoteras.com\/articles\/"},"modified":"2024-10-07T13:00:41","modified_gmt":"2024-10-07T11:00:41","slug":"articles","status":"publish","type":"page","link":"https:\/\/clarasoteras.com\/en\/articles\/","title":{"rendered":"Articles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1111\" class=\"elementor elementor-1111 elementor-456\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd3b0a e-flex e-con-boxed e-con e-parent\" data-id=\"7cd3b0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e21d28 e-con-full e-flex e-con e-child\" data-id=\"6e21d28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c436afa e-flex e-con-boxed e-con e-child\" data-id=\"c436afa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb2b84 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"8cb2b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/clarasoteras.com\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693dd04 elementor-widget elementor-widget-heading\" data-id=\"693dd04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2927b elementor-widget elementor-widget-heading\" data-id=\"3c2927b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Insights and experience in websites, specialised magazines and academic publications<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efd3a7 elementor-widget elementor-widget-text-editor\" data-id=\"6efd3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Discover the depth of my expertise through my articles on SEO, content and the future of journalism in the age of AI. Let\u2019s delve into audiences, SEO, Google, AI and much more.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-397f64d elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"397f64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#saber-mas\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">What does this service consist of?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e175756 e-con-full e-flex e-con e-child\" data-id=\"e175756\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-866fe2b elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"866fe2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"558\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/formacion-clara-soteras.jpg\" class=\"attachment-large size-large wp-image-1035\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/formacion-clara-soteras.jpg 960w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/formacion-clara-soteras-300x209.jpg 300w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/formacion-clara-soteras-768x535.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-040fa3a e-flex e-con-boxed e-con e-parent\" data-id=\"040fa3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2890bef elementor-widget elementor-widget-menu-anchor\" data-id=\"2890bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"saber-mas\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f79b07b elementor-widget elementor-widget-heading\" data-id=\"f79b07b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What can I offer you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f522a85 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f522a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In my articles, you\u2019ll find the latest industry developments and Google\u2019s most recent search engine updates that directly impact how we create, plan and publish digital content to attract traffic and generate engagement. My passion for journalism drives me to write compelling pieces\u2014whether opinion articles for communication and marketing platforms or rigorous academic articles backed by research and data.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb10e97 elementor-tablet-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bb10e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contactar\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Are you interested? Contact me<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4222593 e-con-full e-flex e-con e-parent\" data-id=\"4222593\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2fe34e1 e-con-full e-flex e-con e-child\" data-id=\"2fe34e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-c50aa35 e-con-full e-flex e-con e-child\" data-id=\"c50aa35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d2cd6 elementor-widget elementor-widget-heading\" data-id=\"58d2cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What can I offer you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76bb560 e-flex e-con-boxed e-con e-child\" data-id=\"76bb560\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1814fa8 e-flex e-con-boxed e-con e-child\" data-id=\"1814fa8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4619d05 elementor-widget elementor-widget-heading\" data-id=\"4619d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Engaging and educational reads<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de3d82 elementor-widget elementor-widget-text-editor\" data-id=\"4de3d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a world flooded with content, it\u2019s crucial to capture your reader with clear, familiar language that ensures an engaging and educational reading experience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1046c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6f1046c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-523ff2e e-flex e-con-boxed e-con e-child\" data-id=\"523ff2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a21080 elementor-widget elementor-widget-heading\" data-id=\"3a21080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Available in Spanish, Catalan or English<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d7cbb elementor-widget elementor-widget-text-editor\" data-id=\"b6d7cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I offer articles in Spanish, Catalan or English, catering to both national and international audiences, designed to be truly valuable and enjoyable for its intended audience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91e3e23 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"91e3e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65892a8 e-flex e-con-boxed e-con e-child\" data-id=\"65892a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c90f847 elementor-widget elementor-widget-heading\" data-id=\"c90f847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Up to date with Google\u2019s latest trends<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57138df elementor-widget elementor-widget-text-editor\" data-id=\"57138df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>My articles are always current with the latest events and news, adding value to the reader. With this in mind, I ensure that the content aligns with the latest developments the time of publication. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-028ad13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"028ad13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd3def1 e-flex e-con-boxed e-con e-parent\" data-id=\"fd3def1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37b2f53 elementor-widget elementor-widget-menu-anchor\" data-id=\"37b2f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contactar\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0eeec2 elementor-widget elementor-widget-heading\" data-id=\"f0eeec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Interested in this service? Get in touch!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03c4604 e-flex e-con-boxed e-con e-parent\" data-id=\"03c4604\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c26a69 e-con-full e-flex e-con e-child\" data-id=\"9c26a69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04596d3 elementor-widget elementor-widget-image\" data-id=\"04596d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"956\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/clara-soteras-contactos.jpg\" class=\"attachment-full size-full wp-image-1033\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/clara-soteras-contactos.jpg 670w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/clara-soteras-contactos-210x300.jpg 210w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ef3b1 e-con-full e-flex e-con e-child\" data-id=\"10ef3b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee8ffdf elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-1178 elementor-global-240 elementor-widget-form\" data-id=\"ee8ffdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact form\" aria-label=\"Contact form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1111\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"ee8ffdf\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Clara Soteras\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nombre elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nombre\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nombre]\" id=\"form-field-nombre\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-telephone elementor-field-group elementor-column elementor-field-group-field_8fe5efc elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_8fe5efc\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input dir=\"ltr\" type=\"text\" name=\"change_name_field_8fe5efc\" id=\"form-field-field_8fe5efc\" class=\"elementor-field elementor-size-sm  elementor-field-telephone elementor-field-textual yee-ltr\" data-pre=\"us|gb\" data-excludeCountries=\"\" data-onlyct=\"\" data-defcountry=\"es\" data-hide_flag=\"\" data-hide_code=\"\" data-validation=\"yes\" data-name=\"field_8fe5efc\" data-telephone_search=\"\" >\n\t\t<input onkeydown=\"return \/[0-9]|\\(|\\)|\\+|-|BACKSPACE\/i.test(event.key)\" type=\"hidden\" class=\"phone_check\" name=\"form_fields[field_8fe5efc_check]\" value=\"\" >\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-asunto elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-asunto\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSubject*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[asunto]\" id=\"form-field-asunto\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-mensaje elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-mensaje\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[mensaje]\" id=\"form-field-mensaje\" rows=\"7\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-google elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-google\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcE_kgqAAAAAKtOv9y6C63XxcTQ5I5ERqTVAtgG\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-politica elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[politica]\" id=\"form-field-politica\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-politica\">I have read and accept the<a style=\"text-decoration: underline;\" href=\"https:\/\/clarasoteras.com\/en\/privacy-policy\/\"> privacy policy<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send contact form<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Articles Insights and experience in websites, specialised magazines and academic publications Discover the depth of my expertise through my articles on SEO, content and the future of journalism in the age of AI. Let\u2019s delve into audiences, SEO, Google, AI and much more. What does this service consist of? What can I offer you? In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1111","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Articles - Clara Soteras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarasoteras.com\/en\/articles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Articles - Clara Soteras\" \/>\n<meta property=\"og:description\" content=\"Articles Insights and experience in websites, specialised magazines and academic publications Discover the depth of my expertise through my articles on SEO, content and the future of journalism in the age of AI. Let\u2019s delve into audiences, SEO, Google, AI and much more. What does this service consist of? What can I offer you? In [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clarasoteras.com\/en\/articles\/\" \/>\n<meta property=\"og:site_name\" content=\"Clara Soteras\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-07T11:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/formacion-clara-soteras.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ClaraSoteras\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/articles\\\/\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/articles\\\/\",\"name\":\"Articles - Clara Soteras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/articles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/articles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/formacion-clara-soteras.jpg\",\"datePublished\":\"2024-08-30T10:18:37+00:00\",\"dateModified\":\"2024-10-07T11:00:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/articles\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clarasoteras.com\\\/en\\\/articles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/articles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/formacion-clara-soteras.jpg\",\"contentUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/formacion-clara-soteras.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/articles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/\",\"name\":\"Clara Soteras\",\"description\":\"SEO, medios y periodismo digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/#\\\/schema\\\/person\\\/df3839c4a530026845115cc05ffa1f85\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/#\\\/schema\\\/person\\\/df3839c4a530026845115cc05ffa1f85\",\"name\":\"Clara Soteras\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Clara Soteras\"},\"logo\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\"},\"description\":\"Clara Soteras es Consultora SEO y Estrategia Digital para distintos medios de comunicaci\u00f3n y empresas, incorporando la visi\u00f3n de producto a cualquier proyecto o negocio. Actualmente es Jefa de Innovaci\u00f3n y Estrategia Digital en AMIC, una asociaci\u00f3n de medios de informaci\u00f3n y comunicaci\u00f3n de proximidad con m\u00e1s de 600 asociados. Tambi\u00e9n es profesora asociada en la Universidad Aut\u00f3noma de Barcelona y profesora de SEO en medios en otras escuelas de negocio como Webpositer o KSchool y forma parte del panel de juces en distintos premios de b\u00fasqueda como los Global, European o los UK Search Awards y en premios de periodismo de organizaciones internacionales como Online News Association, WAN-IFRA y LION Publishers. Acaba de publicar el libro \u201cManual de instrucciones SEO para medios\u201d, editado por la newsletter Tendenci@s, disponible en formato impreso y digital. Y tambi\u00e9n una edici\u00f3n en ingl\u00e9s titulada \u201cSEO Playbook for News Publishers\u201d, un libro enfocado a la audiencia global. Es un libro que recoge todas las claves para trabajar el posicionamiento de contenidos en medios, tanto a nivel editorial como t\u00e9cnico, pensado para periodistas, editores y roles estrat\u00e9gicos de las redacciones.\",\"sameAs\":[\"https:\\\/\\\/clarasoteras.com\",\"https:\\\/\\\/www.instagram.com\\\/clara_soteras\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/clara-soteras-acosta\\\/\",\"https:\\\/\\\/x.com\\\/ClaraSoteras\",\"https:\\\/\\\/ca.wikipedia.org\\\/wiki\\\/Clara_Soteras_i_Acosta\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Articles - Clara Soteras","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clarasoteras.com\/en\/articles\/","og_locale":"en_US","og_type":"article","og_title":"Articles - Clara Soteras","og_description":"Articles Insights and experience in websites, specialised magazines and academic publications Discover the depth of my expertise through my articles on SEO, content and the future of journalism in the age of AI. Let\u2019s delve into audiences, SEO, Google, AI and much more. What does this service consist of? What can I offer you? In [&hellip;]","og_url":"https:\/\/clarasoteras.com\/en\/articles\/","og_site_name":"Clara Soteras","article_modified_time":"2024-10-07T11:00:41+00:00","og_image":[{"url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/formacion-clara-soteras.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@ClaraSoteras","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clarasoteras.com\/en\/articles\/","url":"https:\/\/clarasoteras.com\/en\/articles\/","name":"Articles - Clara Soteras","isPartOf":{"@id":"https:\/\/clarasoteras.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clarasoteras.com\/en\/articles\/#primaryimage"},"image":{"@id":"https:\/\/clarasoteras.com\/en\/articles\/#primaryimage"},"thumbnailUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/formacion-clara-soteras.jpg","datePublished":"2024-08-30T10:18:37+00:00","dateModified":"2024-10-07T11:00:41+00:00","breadcrumb":{"@id":"https:\/\/clarasoteras.com\/en\/articles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clarasoteras.com\/en\/articles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarasoteras.com\/en\/articles\/#primaryimage","url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/formacion-clara-soteras.jpg","contentUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/formacion-clara-soteras.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/clarasoteras.com\/en\/articles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clarasoteras.com\/en\/"},{"@type":"ListItem","position":2,"name":"Articles"}]},{"@type":"WebSite","@id":"https:\/\/clarasoteras.com\/en\/#website","url":"https:\/\/clarasoteras.com\/en\/","name":"Clara Soteras","description":"SEO, medios y periodismo digital","publisher":{"@id":"https:\/\/clarasoteras.com\/en\/#\/schema\/person\/df3839c4a530026845115cc05ffa1f85"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clarasoteras.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/clarasoteras.com\/en\/#\/schema\/person\/df3839c4a530026845115cc05ffa1f85","name":"Clara Soteras","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","contentUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","width":512,"height":512,"caption":"Clara Soteras"},"logo":{"@id":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png"},"description":"Clara Soteras es Consultora SEO y Estrategia Digital para distintos medios de comunicaci\u00f3n y empresas, incorporando la visi\u00f3n de producto a cualquier proyecto o negocio. Actualmente es Jefa de Innovaci\u00f3n y Estrategia Digital en AMIC, una asociaci\u00f3n de medios de informaci\u00f3n y comunicaci\u00f3n de proximidad con m\u00e1s de 600 asociados. Tambi\u00e9n es profesora asociada en la Universidad Aut\u00f3noma de Barcelona y profesora de SEO en medios en otras escuelas de negocio como Webpositer o KSchool y forma parte del panel de juces en distintos premios de b\u00fasqueda como los Global, European o los UK Search Awards y en premios de periodismo de organizaciones internacionales como Online News Association, WAN-IFRA y LION Publishers. Acaba de publicar el libro \u201cManual de instrucciones SEO para medios\u201d, editado por la newsletter Tendenci@s, disponible en formato impreso y digital. Y tambi\u00e9n una edici\u00f3n en ingl\u00e9s titulada \u201cSEO Playbook for News Publishers\u201d, un libro enfocado a la audiencia global. Es un libro que recoge todas las claves para trabajar el posicionamiento de contenidos en medios, tanto a nivel editorial como t\u00e9cnico, pensado para periodistas, editores y roles estrat\u00e9gicos de las redacciones.","sameAs":["https:\/\/clarasoteras.com","https:\/\/www.instagram.com\/clara_soteras\/","https:\/\/www.linkedin.com\/in\/clara-soteras-acosta\/","https:\/\/x.com\/ClaraSoteras","https:\/\/ca.wikipedia.org\/wiki\/Clara_Soteras_i_Acosta"]}]}},"_links":{"self":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/pages\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/comments?post=1111"}],"version-history":[{"count":3,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/pages\/1111\/revisions"}],"predecessor-version":[{"id":1627,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/pages\/1111\/revisions\/1627"}],"wp:attachment":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/media?parent=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}