{"id":1095,"date":"2024-08-26T11:52:59","date_gmt":"2024-08-26T09:52:59","guid":{"rendered":"https:\/\/clarasoteras.com\/services\/"},"modified":"2024-09-17T16:41:05","modified_gmt":"2024-09-17T14:41:05","slug":"services","status":"publish","type":"page","link":"https:\/\/clarasoteras.com\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1095\" class=\"elementor elementor-1095 elementor-225\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaf1c6 e-flex e-con-boxed e-con e-parent\" data-id=\"1aaf1c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a854009 e-con-full e-flex e-con e-child\" data-id=\"a854009\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-62edcba e-flex e-con-boxed e-con e-child\" data-id=\"62edcba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7598ef7 elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"7598ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/clarasoteras.com\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55da193 elementor-widget elementor-widget-heading\" data-id=\"55da193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866a776 elementor-widget elementor-widget-text-editor\" data-id=\"866a776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Building a strong online presence is essential for the success of any project or business. I\u2019m Clara Soteras, an SEO consultant specialising in media, digital transformation and editorial product development. My goal is to help you enhance your online visibility, attract quality traffic, discover new audiences and build customer loyalty.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5013e90 elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"5013e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#servicios\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore my services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97b78a7 e-con-full e-flex e-con e-child\" data-id=\"97b78a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ab234 elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-image\" data-id=\"b4ab234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"558\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/servicios-clara-soteras.jpg\" class=\"attachment-large size-large wp-image-975\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/servicios-clara-soteras.jpg 960w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/servicios-clara-soteras-300x209.jpg 300w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/servicios-clara-soteras-768x535.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-837eae4 e-flex e-con-boxed e-con e-parent\" data-id=\"837eae4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5317d0 elementor-widget elementor-widget-menu-anchor\" data-id=\"a5317d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"servicios\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9065777 e-flex e-con-boxed e-con e-parent\" data-id=\"9065777\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5af46e1 e-flex e-con-boxed e-con e-child\" data-id=\"5af46e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b25f26e e-con-full e-flex e-con e-child\" data-id=\"b25f26e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59769d9 elementor-widget elementor-widget-heading\" data-id=\"59769d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consulting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807c05b elementor-widget elementor-widget-text-editor\" data-id=\"807c05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Challenges inspire me. Every project presents a new opportunity to craft a unique strategy aimed at boosting visibility and achieving business goals. I offer bespoke consultancy, bringing media outlet work methodology into your business\u2014from analysis to a practical action plan. I\u2019ll deliver a digital strategy that is both effective and actionable within your company.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391f11f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"391f11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clarasoteras.com\/en\/consulting\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcacc0b e-flex e-con-boxed e-con e-child\" data-id=\"fcacc0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcaab6c elementor-widget elementor-widget-image\" data-id=\"dcaab6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"529\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-consultoria-clara-soteras.jpg\" class=\"attachment-full size-full wp-image-1051\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-consultoria-clara-soteras.jpg 480w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-consultoria-clara-soteras-272x300.jpg 272w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d25a9e e-flex e-con-boxed e-con e-child\" data-id=\"3d25a9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0248297 e-con-full e-flex e-con e-child\" data-id=\"0248297\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83c5457 elementor-widget elementor-widget-heading\" data-id=\"83c5457\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Training<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e2e1f elementor-widget elementor-widget-text-editor\" data-id=\"b9e2e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I am passionate about sharing knowledge with the next generation of professionals, whether in universities, business schools, or within newsrooms, companies or agencies. I provide the insights needed to innovate and optimise working methods, especially in environments where day-to-day routines and dynamics make it difficult to gain perspective.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1abd611 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"1abd611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clarasoteras.com\/en\/training\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35328e7 e-flex e-con-boxed e-con e-child\" data-id=\"35328e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca5c70 elementor-widget elementor-widget-image\" data-id=\"aca5c70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"529\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-formacion-clara-soteras.jpg\" class=\"attachment-full size-full wp-image-1049\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-formacion-clara-soteras.jpg 480w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-formacion-clara-soteras-272x300.jpg 272w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c43e00f e-flex e-con-boxed e-con e-parent\" data-id=\"c43e00f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e61f320 e-flex e-con-boxed e-con e-child\" data-id=\"e61f320\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eb47bd9 e-con-full e-flex e-con e-child\" data-id=\"eb47bd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e1056 elementor-widget elementor-widget-heading\" data-id=\"b9e1056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Speaking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87e29e elementor-widget elementor-widget-text-editor\" data-id=\"a87e29e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communication is my passion. That\u2019s why you\u2019ll find me speaking at national and international events on topics like digital media, SEO, audiences, project management and product development. I also cover leadership, team management and the emerging professional roles and possibilities that AI is creating in newsrooms.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b2bd5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"17b2bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clarasoteras.com\/en\/speaking\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6b411e e-flex e-con-boxed e-con e-child\" data-id=\"e6b411e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b161948 elementor-widget elementor-widget-image\" data-id=\"b161948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"529\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-ponencias-clara-soteras.jpg\" class=\"attachment-full size-full wp-image-1047\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-ponencias-clara-soteras.jpg 480w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-ponencias-clara-soteras-272x300.jpg 272w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6599d06 e-flex e-con-boxed e-con e-child\" data-id=\"6599d06\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96834a8 e-con-full e-flex e-con e-child\" data-id=\"96834a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-881342f elementor-widget elementor-widget-heading\" data-id=\"881342f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Articles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a24eb elementor-widget elementor-widget-text-editor\" data-id=\"59a24eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With a strong journalistic drive, I write regularly. You can find my articles on leading SEO portals, in the press and in specialised communication magazines, where I share insights on media and news.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4e163 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"eb4e163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clarasoteras.com\/en\/articles\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More information<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ed20f7 e-flex e-con-boxed e-con e-child\" data-id=\"2ed20f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f09ce46 elementor-widget elementor-widget-image\" data-id=\"f09ce46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"529\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-articulos-clara-soteras.jpg\" class=\"attachment-full size-full wp-image-1045\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-articulos-clara-soteras.jpg 480w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/09\/servicio-articulos-clara-soteras-272x300.jpg 272w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abc164e e-con-full e-flex e-con e-parent\" data-id=\"abc164e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-db1b54a e-con-full e-flex e-con e-child\" data-id=\"db1b54a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-963ac5c elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"963ac5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO and the future of media from my perspective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b15f7 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"f5b15f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/clarasoteras.com\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See all articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-02feb4c e-con-full e-flex e-con e-child\" data-id=\"02feb4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b52db48 elementor-widget elementor-widget-jet-listing-grid\" data-id=\"b52db48\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns_laptop&quot;:&quot;2&quot;,&quot;columns_tablet&quot;:&quot;3&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;columns&quot;:&quot;3&quot;}\" data-widget_type=\"jet-listing-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-grid jet-listing\"><div class=\"jet-listing-grid__items grid-col-desk-3 grid-col-tablet-3 grid-col-mobile-1 jet-listing-grid--118\" data-queried-id=\"1095|WP_Post\" data-nav=\"{&quot;enabled&quot;:false,&quot;type&quot;:null,&quot;more_el&quot;:null,&quot;query&quot;:[],&quot;widget_settings&quot;:{&quot;lisitng_id&quot;:118,&quot;posts_num&quot;:3,&quot;columns&quot;:3,&quot;columns_tablet&quot;:3,&quot;columns_mobile&quot;:1,&quot;column_min_width&quot;:240,&quot;column_min_width_tablet&quot;:240,&quot;column_min_width_mobile&quot;:240,&quot;inline_columns_css&quot;:false,&quot;is_archive_template&quot;:&quot;&quot;,&quot;post_status&quot;:[&quot;publish&quot;],&quot;use_random_posts_num&quot;:&quot;&quot;,&quot;max_posts_num&quot;:9,&quot;not_found_message&quot;:&quot;No results found&quot;,&quot;is_masonry&quot;:false,&quot;equal_columns_height&quot;:&quot;&quot;,&quot;use_load_more&quot;:&quot;&quot;,&quot;load_more_id&quot;:&quot;&quot;,&quot;load_more_type&quot;:&quot;click&quot;,&quot;load_more_offset&quot;:null,&quot;use_custom_post_types&quot;:&quot;&quot;,&quot;custom_post_types&quot;:[],&quot;hide_widget_if&quot;:&quot;&quot;,&quot;carousel_enabled&quot;:&quot;&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;arrows&quot;:&quot;true&quot;,&quot;arrow_icon&quot;:&quot;fa fa-angle-left&quot;,&quot;dots&quot;:&quot;&quot;,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause_on_hover&quot;:&quot;true&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;true&quot;,&quot;center_mode&quot;:&quot;&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500,&quot;inject_alternative_items&quot;:&quot;&quot;,&quot;injection_items&quot;:[],&quot;scroll_slider_enabled&quot;:&quot;&quot;,&quot;scroll_slider_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;custom_query&quot;:false,&quot;custom_query_id&quot;:&quot;&quot;,&quot;_element_id&quot;:&quot;&quot;,&quot;collapse_first_last_gap&quot;:false,&quot;list_tag_selection&quot;:&quot;&quot;,&quot;list_items_wrapper_tag&quot;:&quot;div&quot;,&quot;list_item_tag&quot;:&quot;div&quot;,&quot;empty_items_wrapper_tag&quot;:&quot;div&quot;}}\" data-page=\"1\" data-pages=\"5\" data-listing-source=\"posts\" data-listing-id=\"118\" data-query-id=\"\"><div class=\"jet-listing-grid__item jet-listing-dynamic-post-5972 elementor-dcss-2742014661559789\" data-post-id=\"5972\"  ><style type=\"text\/css\">:is( .jet-listing-dynamic-post-5972:not( [class*=\"elementor-dcss-\"] ), .elementor-dcss-2742014661559789 ) .elementor-element.elementor-element-938dcd7:not(.elementor-motion-effects-element-type-background), :is( .jet-listing-dynamic-post-5972:not( [class*=\"elementor-dcss-\"] ), .elementor-dcss-2742014661559789 ) .elementor-element.elementor-element-938dcd7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2026\/06\/wan-ifra-marseille-clara-soteras-search-seo-reinvented.jpg\");}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1158\" class=\"elementor elementor-1158 elementor-118\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4502491 e-flex e-con-boxed e-con e-parent\" data-id=\"4502491\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-938dcd7 e-flex e-con-boxed e-con e-child\" data-id=\"938dcd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\" href=\"https:\/\/clarasoteras.com\/en\/blog\/search-reinvented-the-latest-ai-breakthroughs-transforming-discovery-key-takeaways-from-my-presentation-at-wan-ifra-world-news-media-congress-2026-in-marseille\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-7c3a367 e-flex e-con-boxed e-con e-child\" data-id=\"7c3a367\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a15ce80 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"a15ce80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-77158d3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">AI Mode<\/span>, <span class=\"elementor-post-info__terms-list-item\">AI Overviews<\/span>, <span class=\"elementor-post-info__terms-list-item\">content creators<\/span>, <span class=\"elementor-post-info__terms-list-item\">Google Discover<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a52370 elementor-widget elementor-widget-heading\" data-id=\"5a52370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/clarasoteras.com\/en\/blog\/search-reinvented-the-latest-ai-breakthroughs-transforming-discovery-key-takeaways-from-my-presentation-at-wan-ifra-world-news-media-congress-2026-in-marseille\/\">Search Reinvented: The Latest AI Breakthroughs Transforming Discovery \u2014 Key Takeaways from My Presentation at WAN-IFRA World News Media Congress 2026 in Marseille<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f7b5b elementor-widget elementor-widget-post-info\" data-id=\"20f7b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e5359ca elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>03\/06\/2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc5614 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"dfc5614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>This week I had the pleasure of opening the first day of the WAN-IFRA World News Media Congress 2026 in Marseille with a presentation titled &#8220;Search Reinvented: The Latest AI Breakthroughs Transforming Discovery.&#8221; As AI continues to reshape how audiences\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-5843 elementor-dcss-2742014713557847\" data-post-id=\"5843\"  ><style type=\"text\/css\">:is( .jet-listing-dynamic-post-5843:not( [class*=\"elementor-dcss-\"] ), .elementor-dcss-2742014713557847 ) .elementor-element.elementor-element-938dcd7:not(.elementor-motion-effects-element-type-background), :is( .jet-listing-dynamic-post-5843:not( [class*=\"elementor-dcss-\"] ), .elementor-dcss-2742014713557847 ) .elementor-element.elementor-element-938dcd7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2026\/05\/The-Audience-Club-London-2026-Spotlight-Semrush.jpg\");}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1158\" class=\"elementor elementor-1158 elementor-118\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4502491 e-flex e-con-boxed e-con e-parent\" data-id=\"4502491\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-938dcd7 e-flex e-con-boxed e-con e-child\" data-id=\"938dcd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\" href=\"https:\/\/clarasoteras.com\/en\/blog\/the-audience-club-london-2026-spotlight-semrush\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-7c3a367 e-flex e-con-boxed e-con e-child\" data-id=\"7c3a367\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a52370 elementor-widget elementor-widget-heading\" data-id=\"5a52370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/clarasoteras.com\/en\/blog\/the-audience-club-london-2026-spotlight-semrush\/\">The Audience Club. lands in London with Spotlight by Semrush: SEO, AI &amp; the future of media search<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f7b5b elementor-widget elementor-widget-post-info\" data-id=\"20f7b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e5359ca elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>24\/05\/2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc5614 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"dfc5614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>What started as a personal idea after the first edition of The Audience Club in New York has slowly grown into something much bigger than I ever imagined. The Audience Club. was born from a simple intention: creating a space\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-5614 elementor-dcss-2742014759736084\" data-post-id=\"5614\"  ><style type=\"text\/css\">:is( .jet-listing-dynamic-post-5614:not( [class*=\"elementor-dcss-\"] ), .elementor-dcss-2742014759736084 ) .elementor-element.elementor-element-938dcd7:not(.elementor-motion-effects-element-type-background), :is( .jet-listing-dynamic-post-5614:not( [class*=\"elementor-dcss-\"] ), .elementor-dcss-2742014759736084 ) .elementor-element.elementor-element-938dcd7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2026\/05\/Re-Audience-Club-NYC-4-scaled.jpg\");}<\/style>\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"1158\" class=\"elementor elementor-1158 elementor-118\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4502491 e-flex e-con-boxed e-con e-parent\" data-id=\"4502491\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-938dcd7 e-flex e-con-boxed e-con e-child\" data-id=\"938dcd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\" href=\"https:\/\/clarasoteras.com\/en\/blog\/the-audience-clubs-ny-2026-first-event-how-ai-search-creators-reshaping-news-beyond-click\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-7c3a367 e-flex e-con-boxed e-con e-child\" data-id=\"7c3a367\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a15ce80 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"a15ce80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-77158d3 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">content creators<\/span>, <span class=\"elementor-post-info__terms-list-item\">Google<\/span>, <span class=\"elementor-post-info__terms-list-item\">Google Discover<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a52370 elementor-widget elementor-widget-heading\" data-id=\"5a52370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/clarasoteras.com\/en\/blog\/the-audience-clubs-ny-2026-first-event-how-ai-search-creators-reshaping-news-beyond-click\/\">Inside The Audience Club\u2019s First NY Event: How AI, Search &amp; Creators Are Reshaping News Beyond the Click<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f7b5b elementor-widget elementor-widget-post-info\" data-id=\"20f7b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e5359ca elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>07\/05\/2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc5614 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"dfc5614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>In a digital landscape shaped by volatile algorithms and the rise of AI-powered search, news publishers are making a fundamental shift away from the traditional chase for pageviews. The focus is now on building reader loyalty, strengthening authority, and diversifying\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0725870 e-flex e-con-boxed e-con e-parent\" data-id=\"0725870\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f180505 elementor-widget elementor-widget-heading\" data-id=\"f180505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Looking for expert consulting for your project? Get in touch!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a165cc e-flex e-con-boxed e-con e-parent\" data-id=\"1a165cc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0222e8 e-con-full e-flex e-con e-child\" data-id=\"d0222e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a52182d elementor-widget elementor-widget-image\" data-id=\"a52182d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"956\" src=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/contacto-servicios.jpg\" class=\"attachment-full size-full wp-image-985\" alt=\"\" srcset=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/contacto-servicios.jpg 670w, https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/contacto-servicios-210x300.jpg 210w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79ff061 e-con-full e-flex e-con e-child\" data-id=\"79ff061\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9589229 elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-1178 elementor-global-240 elementor-widget-form\" data-id=\"9589229\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact form\" aria-label=\"Contact form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1095\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"9589229\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Clara Soteras\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nombre elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nombre\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nombre]\" id=\"form-field-nombre\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-telephone elementor-field-group elementor-column elementor-field-group-field_8fe5efc elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_8fe5efc\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input dir=\"ltr\" type=\"text\" name=\"change_name_field_8fe5efc\" id=\"form-field-field_8fe5efc\" class=\"elementor-field elementor-size-sm  elementor-field-telephone elementor-field-textual yee-ltr\" data-pre=\"us|gb\" data-excludeCountries=\"\" data-onlyct=\"\" data-defcountry=\"es\" data-hide_flag=\"\" data-hide_code=\"\" data-validation=\"yes\" data-name=\"field_8fe5efc\" data-telephone_search=\"\" >\n\t\t<input onkeydown=\"return \/[0-9]|\\(|\\)|\\+|-|BACKSPACE\/i.test(event.key)\" type=\"hidden\" class=\"phone_check\" name=\"form_fields[field_8fe5efc_check]\" value=\"\" >\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-asunto elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-asunto\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tSubject*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[asunto]\" id=\"form-field-asunto\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-mensaje elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-mensaje\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[mensaje]\" id=\"form-field-mensaje\" rows=\"7\" required=\"required\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-google elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-google\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcE_kgqAAAAAKtOv9y6C63XxcTQ5I5ERqTVAtgG\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-politica elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[politica]\" id=\"form-field-politica\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-politica\">I have read and accept the<a style=\"text-decoration: underline;\" href=\"https:\/\/clarasoteras.com\/en\/privacy-policy\/\"> privacy policy<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send contact form<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Services Building a strong online presence is essential for the success of any project or business. I\u2019m Clara Soteras, an SEO consultant specialising in media, digital transformation and editorial product development. My goal is to help you enhance your online visibility, attract quality traffic, discover new audiences and build customer loyalty. Explore my services Consulting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1095","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Services - Clara Soteras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarasoteras.com\/en\/services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Services - Clara Soteras\" \/>\n<meta property=\"og:description\" content=\"Services Building a strong online presence is essential for the success of any project or business. I\u2019m Clara Soteras, an SEO consultant specialising in media, digital transformation and editorial product development. My goal is to help you enhance your online visibility, attract quality traffic, discover new audiences and build customer loyalty. Explore my services Consulting [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clarasoteras.com\/en\/services\/\" \/>\n<meta property=\"og:site_name\" content=\"Clara Soteras\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T14:41:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/servicios-clara-soteras.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ClaraSoteras\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/services\\\/\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/services\\\/\",\"name\":\"Services - Clara Soteras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/services\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/servicios-clara-soteras.jpg\",\"datePublished\":\"2024-08-26T09:52:59+00:00\",\"dateModified\":\"2024-09-17T14:41:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/services\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clarasoteras.com\\\/en\\\/services\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/services\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/servicios-clara-soteras.jpg\",\"contentUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/servicios-clara-soteras.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/services\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/\",\"name\":\"Clara Soteras\",\"description\":\"SEO, medios y periodismo digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/#\\\/schema\\\/person\\\/df3839c4a530026845115cc05ffa1f85\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/en\\\/#\\\/schema\\\/person\\\/df3839c4a530026845115cc05ffa1f85\",\"name\":\"Clara Soteras\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Clara Soteras\"},\"logo\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\"},\"description\":\"Clara Soteras es Consultora SEO y Estrategia Digital para distintos medios de comunicaci\u00f3n y empresas, incorporando la visi\u00f3n de producto a cualquier proyecto o negocio. Actualmente es Jefa de Innovaci\u00f3n y Estrategia Digital en AMIC, una asociaci\u00f3n de medios de informaci\u00f3n y comunicaci\u00f3n de proximidad con m\u00e1s de 600 asociados. Tambi\u00e9n es profesora asociada en la Universidad Aut\u00f3noma de Barcelona y profesora de SEO en medios en otras escuelas de negocio como Webpositer o KSchool y forma parte del panel de juces en distintos premios de b\u00fasqueda como los Global, European o los UK Search Awards y en premios de periodismo de organizaciones internacionales como Online News Association, WAN-IFRA y LION Publishers. Acaba de publicar el libro \u201cManual de instrucciones SEO para medios\u201d, editado por la newsletter Tendenci@s, disponible en formato impreso y digital. Y tambi\u00e9n una edici\u00f3n en ingl\u00e9s titulada \u201cSEO Playbook for News Publishers\u201d, un libro enfocado a la audiencia global. Es un libro que recoge todas las claves para trabajar el posicionamiento de contenidos en medios, tanto a nivel editorial como t\u00e9cnico, pensado para periodistas, editores y roles estrat\u00e9gicos de las redacciones.\",\"sameAs\":[\"https:\\\/\\\/clarasoteras.com\",\"https:\\\/\\\/www.instagram.com\\\/clara_soteras\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/clara-soteras-acosta\\\/\",\"https:\\\/\\\/x.com\\\/ClaraSoteras\",\"https:\\\/\\\/ca.wikipedia.org\\\/wiki\\\/Clara_Soteras_i_Acosta\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Services - Clara Soteras","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clarasoteras.com\/en\/services\/","og_locale":"en_US","og_type":"article","og_title":"Services - Clara Soteras","og_description":"Services Building a strong online presence is essential for the success of any project or business. I\u2019m Clara Soteras, an SEO consultant specialising in media, digital transformation and editorial product development. My goal is to help you enhance your online visibility, attract quality traffic, discover new audiences and build customer loyalty. Explore my services Consulting [&hellip;]","og_url":"https:\/\/clarasoteras.com\/en\/services\/","og_site_name":"Clara Soteras","article_modified_time":"2024-09-17T14:41:05+00:00","og_image":[{"url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/servicios-clara-soteras.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@ClaraSoteras","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clarasoteras.com\/en\/services\/","url":"https:\/\/clarasoteras.com\/en\/services\/","name":"Services - Clara Soteras","isPartOf":{"@id":"https:\/\/clarasoteras.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clarasoteras.com\/en\/services\/#primaryimage"},"image":{"@id":"https:\/\/clarasoteras.com\/en\/services\/#primaryimage"},"thumbnailUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/servicios-clara-soteras.jpg","datePublished":"2024-08-26T09:52:59+00:00","dateModified":"2024-09-17T14:41:05+00:00","breadcrumb":{"@id":"https:\/\/clarasoteras.com\/en\/services\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clarasoteras.com\/en\/services\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarasoteras.com\/en\/services\/#primaryimage","url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/servicios-clara-soteras.jpg","contentUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/servicios-clara-soteras.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/clarasoteras.com\/en\/services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clarasoteras.com\/en\/"},{"@type":"ListItem","position":2,"name":"Services"}]},{"@type":"WebSite","@id":"https:\/\/clarasoteras.com\/en\/#website","url":"https:\/\/clarasoteras.com\/en\/","name":"Clara Soteras","description":"SEO, medios y periodismo digital","publisher":{"@id":"https:\/\/clarasoteras.com\/en\/#\/schema\/person\/df3839c4a530026845115cc05ffa1f85"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clarasoteras.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/clarasoteras.com\/en\/#\/schema\/person\/df3839c4a530026845115cc05ffa1f85","name":"Clara Soteras","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","contentUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","width":512,"height":512,"caption":"Clara Soteras"},"logo":{"@id":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png"},"description":"Clara Soteras es Consultora SEO y Estrategia Digital para distintos medios de comunicaci\u00f3n y empresas, incorporando la visi\u00f3n de producto a cualquier proyecto o negocio. Actualmente es Jefa de Innovaci\u00f3n y Estrategia Digital en AMIC, una asociaci\u00f3n de medios de informaci\u00f3n y comunicaci\u00f3n de proximidad con m\u00e1s de 600 asociados. Tambi\u00e9n es profesora asociada en la Universidad Aut\u00f3noma de Barcelona y profesora de SEO en medios en otras escuelas de negocio como Webpositer o KSchool y forma parte del panel de juces en distintos premios de b\u00fasqueda como los Global, European o los UK Search Awards y en premios de periodismo de organizaciones internacionales como Online News Association, WAN-IFRA y LION Publishers. Acaba de publicar el libro \u201cManual de instrucciones SEO para medios\u201d, editado por la newsletter Tendenci@s, disponible en formato impreso y digital. Y tambi\u00e9n una edici\u00f3n en ingl\u00e9s titulada \u201cSEO Playbook for News Publishers\u201d, un libro enfocado a la audiencia global. Es un libro que recoge todas las claves para trabajar el posicionamiento de contenidos en medios, tanto a nivel editorial como t\u00e9cnico, pensado para periodistas, editores y roles estrat\u00e9gicos de las redacciones.","sameAs":["https:\/\/clarasoteras.com","https:\/\/www.instagram.com\/clara_soteras\/","https:\/\/www.linkedin.com\/in\/clara-soteras-acosta\/","https:\/\/x.com\/ClaraSoteras","https:\/\/ca.wikipedia.org\/wiki\/Clara_Soteras_i_Acosta"]}]}},"_links":{"self":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/pages\/1095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/comments?post=1095"}],"version-history":[{"count":8,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/pages\/1095\/revisions"}],"predecessor-version":[{"id":1599,"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/pages\/1095\/revisions\/1599"}],"wp:attachment":[{"href":"https:\/\/clarasoteras.com\/en\/wp-json\/wp\/v2\/media?parent=1095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}