

{"id":2502,"date":"2024-12-10T14:43:21","date_gmt":"2024-12-10T13:43:21","guid":{"rendered":"https:\/\/clarasoteras.com\/consultoria\/proyectos\/agencia-efe\/"},"modified":"2024-12-13T10:05:30","modified_gmt":"2024-12-13T09:05:30","slug":"agencia-efe","status":"publish","type":"proyectos","link":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/","title":{"rendered":"Ag\u00e8ncia EFE"},"featured_media":2432,"template":"","etiquetas-proyectos":[136],"class_list":["post-2502","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","etiquetas-proyectos-destacado-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ag\u00e8ncia EFE - Clara Soteras<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ag\u00e8ncia EFE - Clara Soteras\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/\" \/>\n<meta property=\"og:site_name\" content=\"Clara Soteras\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-13T09:05:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/12\/efe-destacada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ClaraSoteras\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/projectes\\\/agencia-efe\\\/\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/projectes\\\/agencia-efe\\\/\",\"name\":\"Ag\u00e8ncia EFE - Clara Soteras\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/projectes\\\/agencia-efe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/projectes\\\/agencia-efe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/efe-destacada.jpg\",\"datePublished\":\"2024-12-10T13:43:21+00:00\",\"dateModified\":\"2024-12-13T09:05:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/projectes\\\/agencia-efe\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/projectes\\\/agencia-efe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/projectes\\\/agencia-efe\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/efe-destacada.jpg\",\"contentUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/efe-destacada.jpg\",\"width\":900,\"height\":541},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/projectes\\\/agencia-efe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projectes de consultoria\",\"item\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/projectes\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ag\u00e8ncia EFE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/\",\"name\":\"Clara Soteras\",\"description\":\"Consultora SEO para Medios\",\"publisher\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/#\\\/schema\\\/person\\\/df3839c4a530026845115cc05ffa1f85\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/ca\\\/#\\\/schema\\\/person\\\/df3839c4a530026845115cc05ffa1f85\",\"name\":\"Clara Soteras\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\",\"url\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\",\"contentUrl\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Clara Soteras\"},\"logo\":{\"@id\":\"https:\\\/\\\/clarasoteras.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/favicon.png\"},\"description\":\"Clara Soteras es Consultora SEO y Estrategia Digital para distintos medios de comunicaci\u00f3n y empresas, incorporando la visi\u00f3n de producto a cualquier proyecto o negocio. Actualmente es Jefa de Innovaci\u00f3n y Estrategia Digital en AMIC, una asociaci\u00f3n de medios de informaci\u00f3n y comunicaci\u00f3n de proximidad con m\u00e1s de 600 asociados. Tambi\u00e9n es profesora asociada en la Universidad Aut\u00f3noma de Barcelona y profesora de SEO en medios en otras escuelas de negocio como Webpositer o KSchool y forma parte del panel de juces en distintos premios de b\u00fasqueda como los Global, European o los UK Search Awards y en premios de periodismo de organizaciones internacionales como Online News Association, WAN-IFRA y LION Publishers. Acaba de publicar el libro \u201cManual de instrucciones SEO para medios\u201d, editado por la newsletter Tendenci@s, disponible en formato impreso y digital. Y tambi\u00e9n una edici\u00f3n en ingl\u00e9s titulada \u201cSEO Playbook for News Publishers\u201d, un libro enfocado a la audiencia global. Es un libro que recoge todas las claves para trabajar el posicionamiento de contenidos en medios, tanto a nivel editorial como t\u00e9cnico, pensado para periodistas, editores y roles estrat\u00e9gicos de las redacciones.\",\"sameAs\":[\"https:\\\/\\\/clarasoteras.com\",\"https:\\\/\\\/www.instagram.com\\\/clara_soteras\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/clara-soteras-acosta\\\/\",\"https:\\\/\\\/x.com\\\/ClaraSoteras\",\"https:\\\/\\\/ca.wikipedia.org\\\/wiki\\\/Clara_Soteras_i_Acosta\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ag\u00e8ncia EFE - Clara Soteras","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/","og_locale":"ca_ES","og_type":"article","og_title":"Ag\u00e8ncia EFE - Clara Soteras","og_url":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/","og_site_name":"Clara Soteras","article_modified_time":"2024-12-13T09:05:30+00:00","og_image":[{"width":900,"height":541,"url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/12\/efe-destacada.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ClaraSoteras","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/","url":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/","name":"Ag\u00e8ncia EFE - Clara Soteras","isPartOf":{"@id":"https:\/\/clarasoteras.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/#primaryimage"},"image":{"@id":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/#primaryimage"},"thumbnailUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/12\/efe-destacada.jpg","datePublished":"2024-12-10T13:43:21+00:00","dateModified":"2024-12-13T09:05:30+00:00","breadcrumb":{"@id":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/#primaryimage","url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/12\/efe-destacada.jpg","contentUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/12\/efe-destacada.jpg","width":900,"height":541},{"@type":"BreadcrumbList","@id":"https:\/\/clarasoteras.com\/ca\/projectes\/agencia-efe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/clarasoteras.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Projectes de consultoria","item":"https:\/\/clarasoteras.com\/ca\/projectes\/"},{"@type":"ListItem","position":3,"name":"Ag\u00e8ncia EFE"}]},{"@type":"WebSite","@id":"https:\/\/clarasoteras.com\/ca\/#website","url":"https:\/\/clarasoteras.com\/ca\/","name":"Clara Soteras","description":"Consultora SEO para Medios","publisher":{"@id":"https:\/\/clarasoteras.com\/ca\/#\/schema\/person\/df3839c4a530026845115cc05ffa1f85"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clarasoteras.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":["Person","Organization"],"@id":"https:\/\/clarasoteras.com\/ca\/#\/schema\/person\/df3839c4a530026845115cc05ffa1f85","name":"Clara Soteras","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","url":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","contentUrl":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png","width":512,"height":512,"caption":"Clara Soteras"},"logo":{"@id":"https:\/\/clarasoteras.com\/wp-content\/uploads\/2024\/08\/favicon.png"},"description":"Clara Soteras es Consultora SEO y Estrategia Digital para distintos medios de comunicaci\u00f3n y empresas, incorporando la visi\u00f3n de producto a cualquier proyecto o negocio. Actualmente es Jefa de Innovaci\u00f3n y Estrategia Digital en AMIC, una asociaci\u00f3n de medios de informaci\u00f3n y comunicaci\u00f3n de proximidad con m\u00e1s de 600 asociados. Tambi\u00e9n es profesora asociada en la Universidad Aut\u00f3noma de Barcelona y profesora de SEO en medios en otras escuelas de negocio como Webpositer o KSchool y forma parte del panel de juces en distintos premios de b\u00fasqueda como los Global, European o los UK Search Awards y en premios de periodismo de organizaciones internacionales como Online News Association, WAN-IFRA y LION Publishers. Acaba de publicar el libro \u201cManual de instrucciones SEO para medios\u201d, editado por la newsletter Tendenci@s, disponible en formato impreso y digital. Y tambi\u00e9n una edici\u00f3n en ingl\u00e9s titulada \u201cSEO Playbook for News Publishers\u201d, un libro enfocado a la audiencia global. Es un libro que recoge todas las claves para trabajar el posicionamiento de contenidos en medios, tanto a nivel editorial como t\u00e9cnico, pensado para periodistas, editores y roles estrat\u00e9gicos de las redacciones.","sameAs":["https:\/\/clarasoteras.com","https:\/\/www.instagram.com\/clara_soteras\/","https:\/\/www.linkedin.com\/in\/clara-soteras-acosta\/","https:\/\/x.com\/ClaraSoteras","https:\/\/ca.wikipedia.org\/wiki\/Clara_Soteras_i_Acosta"]}]}},"_links":{"self":[{"href":"https:\/\/clarasoteras.com\/ca\/wp-json\/wp\/v2\/proyectos\/2502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarasoteras.com\/ca\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/clarasoteras.com\/ca\/wp-json\/wp\/v2\/types\/proyectos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarasoteras.com\/ca\/wp-json\/wp\/v2\/media\/2432"}],"wp:attachment":[{"href":"https:\/\/clarasoteras.com\/ca\/wp-json\/wp\/v2\/media?parent=2502"}],"wp:term":[{"taxonomy":"etiquetas-proyectos","embeddable":true,"href":"https:\/\/clarasoteras.com\/ca\/wp-json\/wp\/v2\/etiquetas-proyectos?post=2502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}